Simon Hall

  • The New Performance Marketing Agency Model [An Infographic]

    The New Performance Marketing Agency Model [An Infographic]

    We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.

    Read Article
  • Eight Audience Targeting Strategies to Improve the Reach of Your Campaigns [An Infographic]

    Eight Audience Targeting Strategies to Improve the Reach of Your Campaigns [An Infographic]

    In this infographic, we examine eight audience targeting strategies and explore how they can help ensure your brand is reaching the right people.

    Read Article
  • How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries…

    Read Article
  • QuanticMind Hires Former Global VP of iProspect as Head of QuanticMind Digital

    QuanticMind Hires Former Global VP of iProspect as Head of QuanticMind Digital

    San Mateo, Calif.–(Newswire)–QuanticMind has announced the hire of Jessie Dearien as the first Head of QuanticMind Digital, the full-service performance marketing agency leveraging bespoke machine…

    Read Article
  • SEM Travel Trends that Marketers Can’t Ignore

    SEM Travel Trends that Marketers Can’t Ignore

    The travel industry has evolved considerably over the past decade, driven principally by the digitalization of travel services and a growing worldwide travel trend. The…

    Read Article
  • The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

    The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy [eBook]

    Throughout the past few years, as a relentless wave of new digital technologies continue to push the boundaries of how brands market their services, PPC…

    Read Article
  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of…

    Read Article
  • How Anomaly Detection Prevents PPC Bidding Issues

    How Anomaly Detection Prevents PPC Bidding Issues

    In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated…

    Read Article
  • QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    We announced our Spring 2019 product release today, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization with…

    Read Article
  • Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

    Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

    With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital…

    Read Article
  • Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that are dropping your numbers...

    Read Article
  • The 7 Keys to Mobile Marketing

    The 7 Keys to Mobile Marketing

    These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile…

    Read Article
  • How to Use Social Media to Drive Conversions

    How to Use Social Media to Drive Conversions

    Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve…

    Read Article
  • How to Calculate CPC: A Guide for Digital Advertisers

    How to Calculate CPC: A Guide for Digital Advertisers

    As a digital advertiser, you know that PPC advertising can be a valuable tool to drive all sorts of marketing goals, such as finding new…

    Read Article
  • 4 Basic Principles to Help Boost Conversions

    4 Basic Principles to Help Boost Conversions

    Your paid and organic marketing efforts are doing the business — click through rates, or CTRs, have never been higher and record numbers of visitors…

    Read Article
  • 7 Tips and Tricks For Better PPC Keyword Research

    7 Tips and Tricks For Better PPC Keyword Research

    It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot…

    Read Article
  • How To Optimize PPC Landing Pages To Secure More Leads

    How To Optimize PPC Landing Pages To Secure More Leads

    In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword...

    Read Article
  • How To Optimize PPC Landing Pages To Secure More Leads

    How To Optimize PPC Landing Pages To Secure More Leads

    In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing…

    Read Article
  • The Science of Emotions: What’s Behind PPC Ad Copy

    The Science of Emotions: What’s Behind PPC Ad Copy

    The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring.  Unlike display or video ads, PPC ads are inherently restricted — because there’s... read more ...

    Read Article
  • The Science of Emotions: What’s Behind PPC Ad Copy

    The Science of Emotions: What’s Behind PPC Ad Copy

    The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring.  Unlike display or video ads, PPC…

    Read Article
  • loading
    Loading More...