Simon Hall

  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their...

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  • How Anomaly Detection Prevents PPC Bidding Issues

    How Anomaly Detection Prevents PPC Bidding Issues

    In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated in a 24-hour period than ever before.... read more → The post...

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  • QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    We announced our Spring 2019 product release today, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization with paid search channels. By...

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  • Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

    Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

    With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is...

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  • Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that are dropping your numbers...

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  • How to Use Social Media to Drive Conversions

    How to Use Social Media to Drive Conversions

    Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal...

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  • How to Calculate CPC: A Guide for Digital Advertisers

    How to Calculate CPC: A Guide for Digital Advertisers

    As a digital advertiser, you know that PPC advertising can be a valuable tool to drive all sorts of marketing goals, such as finding new leads, nurturing prospects, driving conversions, and...

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  • 4 Basic Principles to Help Boost Conversions

    4 Basic Principles to Help Boost Conversions

    Your paid and organic marketing efforts are doing the business — click through rates, or CTRs, have never been higher and record numbers of visitors are finding their way to your website.... read...

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  • 7 Tips and Tricks For Better PPC Keyword Research

    7 Tips and Tricks For Better PPC Keyword Research

    It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need... read more → The...

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  • How To Optimize PPC Landing Pages To Secure More Leads

    How To Optimize PPC Landing Pages To Secure More Leads

    In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword...

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  • How To Optimize PPC Landing Pages To Secure More Leads

    How To Optimize PPC Landing Pages To Secure More Leads

    In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword...

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  • The Science of Emotions: What’s Behind PPC Ad Copy

    The Science of Emotions: What’s Behind PPC Ad Copy

    The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring.  Unlike display or video ads, PPC ads are inherently restricted — because there’s... read more ...

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  • The Science of Emotions: What’s Behind PPC Ad Copy

    The Science of Emotions: What’s Behind PPC Ad Copy

    The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring.  Unlike display or video ads, PPC ads are inherently restricted — because there’s... read more ...

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  • Top 5 Machine Learning Posts of 2018

    Top 5 Machine Learning Posts of 2018

    As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning solutions...

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  • Top 5 Machine Learning Posts of 2018

    Top 5 Machine Learning Posts of 2018

    As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning solutions...

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  • Why Automation is Key to Your SEM Success

    Why Automation is Key to Your SEM Success

    The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM....

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  • Why Automation is Key to Your SEM Success

    Why Automation is Key to Your SEM Success

    The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM....

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  • 7 Bing PPC Secrets That Expand SEM Beyond Google

    7 Bing PPC Secrets That Expand SEM Beyond Google

    As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. No, we’re...

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  • What is PPC? A Guide to the Basics

    What is PPC? A Guide to the Basics

    It might come as no surprise that today an increasing number of people are spending the majority of their waking hours staring at screens or swiping themselves into a frenzy on their... read more ...

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  • Targeted Automobile Advertising Could Be the Next PPC Milestone

    Targeted Automobile Advertising Could Be the Next PPC Milestone

    Targeting advertising efforts to better serve a desired audience, increase efficiency and maximize ROI is an age-old advertising technique, to say the least. But targeted automobile advertising?...

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