Stefanie Hoffman

  • The 12 Days of Holiday Campaigns

    The 12 Days of Holiday Campaigns

    Take a peek at our holiday lookbook for some handy digital ad and marketing campaign tips that will help put your holiday woes at ease.

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  • How Data Security and Regulatory Compliance are Changing SEM

    How Data Security and Regulatory Compliance are Changing SEM

    Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically…

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  • Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like…

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  • 9 Simple Video Ad Hacks to  Build Customer Engagement

    9 Simple Video Ad Hacks to Build Customer Engagement

    In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad…

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  • Are Data Issues Preventing You From Achieving Peak SEM Performance?

    Are Data Issues Preventing You From Achieving Peak SEM Performance?

    In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance Let’s face it, these days,…

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  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...

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  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept…

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  • [Infographic] American Advertising: From ‘Mad Men’ to Silicon Valley

    [Infographic] American Advertising: From ‘Mad Men’ to Silicon Valley

    New Infographic depicts the highlights and major shifts in the American advertising industry over the last six decades.   Gone are the days of smoky,…

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry —…

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam, and...

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms…

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  • Six SEM Trends You Need to Know in 2019

    Six SEM Trends You Need to Know in 2019

    The holidays are over and 2019 is here in full swing. You’re firing up your computers, opening up the books for a new quarter and sharpening your PPC tools. It’s a New... read more → The post Six...

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  • Five SEM Highlights of 2018

    Five SEM Highlights of 2018

    Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in…

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  • Are You Wasting Money on Google Ads? [eBook]

    Are You Wasting Money on Google Ads? [eBook]

    New eBook Offers Step-by-Step Guide to Help Uncover Opportunities and Boost Returns On Google Ads As a digital advertiser, you’re well aware of the amount…

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  • Our Top 10 Favorite Blogs of 2018

    Our Top 10 Favorite Blogs of 2018

    Without a doubt, 2018 has been quite a year for digital advertising and SEM. And over the past year, the QuanticMind blog has captured numerous…

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  • How Google’s Exact Match Keywords Update Will Impact PPC

    How Google’s Exact Match Keywords Update Will Impact PPC

    As a PPC advertiser, you may know by now that in September, Google announced that it planned to further expand the broadening of exact match…

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  • 8 Ways to Improve PPC Campaign Management

    8 Ways to Improve PPC Campaign Management

    You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set…

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  • Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

    Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

    If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account…

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  • 5 Tips For Your Thanksgiving PPC Campaigns

    5 Tips For Your Thanksgiving PPC Campaigns

    The turkey is in the oven. The football game is on TV. The house is ready for the in-laws coming over (more or less). And…

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