Stefanie Hoffman

  • How Data Security and Regulatory Compliance are Changing SEM

    How Data Security and Regulatory Compliance are Changing SEM

    Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically impossible for businesses to gain...

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  • The 7 Keys to Mobile Marketing

    The 7 Keys to Mobile Marketing

    These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses...

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  • Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like the weather and tide schedules, your paid... read more → The...

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  • 9 Simple Video Ad Hacks to  Build Customer Engagement

    9 Simple Video Ad Hacks to Build Customer Engagement

    In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad strategy in place — and one that... read more ...

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  • Are Data Issues Preventing You From Achieving Peak SEM Performance?

    Are Data Issues Preventing You From Achieving Peak SEM Performance?

    In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance Let’s face it, these days, the success of your PPC program...

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  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...

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  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...

    Read Article
  • [Infographic] American Advertising: From ‘Mad Men’ to Silicon Valley

    [Infographic] American Advertising: From ‘Mad Men’ to Silicon Valley

    New Infographic depicts the highlights and major shifts in the American advertising industry over the last six decades.   Gone are the days of smoky, whiskey-infused boardroom meetings, a gaggle...

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam, and...

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam, and...

    Read Article
  • Six SEM Trends You Need to Know in 2019

    Six SEM Trends You Need to Know in 2019

    The holidays are over and 2019 is here in full swing. You’re firing up your computers, opening up the books for a new quarter and sharpening your PPC tools. It’s a New... read more → The post Six...

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  • Six SEM Trends You Need to Know in 2019

    Six SEM Trends You Need to Know in 2019

    The holidays are over and 2019 is here in full swing. You’re firing up your computers, opening up the books for a new quarter and sharpening your PPC tools. It’s a New... read more → The post Six...

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  • Five SEM Highlights of 2018

    Five SEM Highlights of 2018

    Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant... read...

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  • The 12 Days of Holiday Campaigns

    The 12 Days of Holiday Campaigns

      Trim the tree. Light the candles. Wrap the gifts. Finish up that holiday shopping. And of course, don’t forget to put the finishing touches on your holiday campaigns.  We know that... read more ...

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  • How to Optimize Digital Advertising to Improve the Customer Experience

    How to Optimize Digital Advertising to Improve the Customer Experience

    It might seem like advertising and customer experience are two diametrically opposed concepts — and truth be told, when marketers evaluate customer experience, they rarely consider how advertising...

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  • Are You Wasting Money on Google Ads? [eBook]

    Are You Wasting Money on Google Ads? [eBook]

    New eBook Offers Step-by-Step Guide to Help Uncover Opportunities and Boost Returns On Google Ads As a digital advertiser, you’re well aware of the amount of resources, time, and labor that go......

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  • Our Top 10 Favorite Blogs of 2018

    Our Top 10 Favorite Blogs of 2018

    Without a doubt, 2018 has been quite a year for digital advertising and SEM. And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. We’ve taken......

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  • How Google’s Exact Match Keywords Update Will Impact PPC

    How Google’s Exact Match Keywords Update Will Impact PPC

    As a PPC advertiser, you may know by now that in September, Google announced that it planned to further expand the broadening of exact match keywords to make them, well, not so... read more → The...

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