Stefanie Hoffman

  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam, and...

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  • Six SEM Trends You Need to Know in 2019

    Six SEM Trends You Need to Know in 2019

    The holidays are over and 2019 is here in full swing. You’re firing up your computers, opening up the books for a new quarter and sharpening your PPC tools. It’s a New... read more → The post Six...

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  • How ML Will Transform the Advertising Industry

    How ML Will Transform the Advertising Industry

    It’s no secret that words like artificial intelligence (AI) and machine learning (ML) carry a lot of weight these days. No doubt, these technologies have changed industries for the better with...

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  • Why Your Amazon Ad Tactics Aren’t Selling (and What to Do Instead)

    Why Your Amazon Ad Tactics Aren’t Selling (and What to Do Instead)

    One of the best ways to widen your audience, increase your perceived expertise or generate profits for your business is to advertise on Amazon. The eCommerce giant is is now the third... read more...

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  • Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

    Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

    If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third... read more ...

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  • 9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

    9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

    Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Other times, what you need to be successful... read more ...

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