Blog

Get practical tips on PPC, paid search industry analysis, SEM event recaps and more in our blog

  • Segmenting Data to Improve PPC ROI

    Segmenting Data to Improve PPC ROI

    In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are performing poorly. In this article, we’ll be......

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  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their...

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  • Search Engine Marketing and Optimization

    Search Engine Marketing and Optimization

    As a mom of two young kids, I am very passionate about providing them with great experiences. I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to... read more ...

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    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • Using Paid Search Attribution to Maximize Insights, Performance and Marketing ROI

    Using Paid Search Attribution to Maximize Insights, Performance and Marketing ROI

    Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their audience on search...

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  • SEM Optimization Techniques: Are You Overpaying Google? [eBook]

    SEM Optimization Techniques: Are You Overpaying Google? [eBook]

    In paid search programs, the levers you can pull to improve results come in many forms: landing page optimization, ad copy testing, program structure efficiency, automated workflow, and reporting...

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  • How to Avoid Underspending and Overspending Your SEM Budget

    How to Avoid Underspending and Overspending Your SEM Budget

    Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so... read more → The...

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  • Language Specific Targeting for Multilingual Areas

    Language Specific Targeting for Multilingual Areas

    Whether your PPC program targets users in many countries or is solely domestic, how to best optimize toward a bilingual or multilingual audience is an often overlooked question. According to the...

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  • How Much PPC Technology Do Advertisers Really Need?

    How Much PPC Technology Do Advertisers Really Need?

    Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize,...

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  • How Anomaly Detection Prevents PPC Bidding Issues

    How Anomaly Detection Prevents PPC Bidding Issues

    In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated in a 24-hour period than ever before.... read more → The post...

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  • Manual vs Automated PPC Bidding: Your Control against Your Effort

    Manual vs Automated PPC Bidding: Your Control against Your Effort

    Manual PPC bidding versus automated PPC bidding. It’s not really an age-old question, but there are certainly plenty of people on both sides of the discussion who have passionate views. But…...

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  • The Ultimate Guide to Accurate PPC Forecasting

    The Ultimate Guide to Accurate PPC Forecasting

    Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget......

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  • Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC...

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  • Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

    Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

    Your customers’ digital journey is a gauntlet. From the initial search to the ad click and all the way down to payment, each checkpoint whittles through all but a dedicated minority. In... read...

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  • The Six Steps to Machine Learning PPC Bidding Optimization

    The Six Steps to Machine Learning PPC Bidding Optimization

    PPC Bidding Optimization has come a long way over the years. The bid calculation process for at scale programs has many moving parts and can be intimidating for data scientists, let alone... read...

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  • QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    We announced our Spring 2019 product release today, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization with paid search channels. By...

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  • How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

    How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

    Adwords bidding strategies have changed a lot in recent years. PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving...

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  • The Characteristics of Portfolio Versus Keyword-Level Bidding

    The Characteristics of Portfolio Versus Keyword-Level Bidding

    If you’ve been running ad campaigns online you’ve likely heard of Portfolio Bidding, and maybe you’re thinking of implementing it across your program. What you may not yet know are some of... read...

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  • 10 Tips for Success with Bing Shopping Optimization

    10 Tips for Success with Bing Shopping Optimization

    Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing. Bing has made major alterations to their features and user interface to make it more......

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  • A Brief History of Search Engine Marketing

    A Brief History of Search Engine Marketing

    A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per......

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  • Why At-Scale SEM Programs Need Bid Optimization Technology

    Why At-Scale SEM Programs Need Bid Optimization Technology

    Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Businesses today use a variety of approaches to SEM that each come with their own benefits... read...

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