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Get practical tips on PPC, paid search industry analysis, SEM event recaps and more in our blog

  • Top 13 Ways to Improve Your PPC Advertising ROI

    Top 13 Ways to Improve Your PPC Advertising ROI

    PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s hugely scalable, allowing businesses with budgets ranging from under $100...

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  • Digital Marketing: What’s Driving Best Practices?

    Digital Marketing: What’s Driving Best Practices?

    Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more...

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  • The Rise of Automated Bidding

    The Rise of Automated Bidding

    If You’re Still Doing Manual Bidding, You’re Doing it All Wrong At its core, the idea behind automated bidding is a simple one: it’s a process designed to take all of the... read more → The post...

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  • EBOOK

    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • The Website Redesign Guide for Search Engine Marketers

    The Website Redesign Guide for Search Engine Marketers

    How to Prepare For and Survive Launches of Redesigned Websites Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to...

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  • How to Launch a Successful SEM Campaign for Higher Education

    How to Launch a Successful SEM Campaign for Higher Education

    Search Engine Marketing for Higher Education: Everything You Need to Know September is not only the start of the new school year at colleges and universities, but it’s also the start of... read...

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  • Here’s What Maximizing Advertising Performance Will Look Like in 2019

    Here’s What Maximizing Advertising Performance Will Look Like in 2019

    It’s hard to believe that the end of 2018 is looming large. Though most of the United States is still in the throes of summer’s heat and humidity, fall is approaching and... read more → The post...

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  • Leveraging Google’s New Ad Strength Tool to Maximize Your Campaign Performance

    The old production adage has held true for many generations. Faster, better or cheaper: you can only choose two. However, Google’s introduction of their new Ad Strength tool is helping marketers...

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  • Keyword Research Beyond the Basics: 16 Ways to Find New Terms

    Keyword Research Beyond the Basics: 16 Ways to Find New Terms

    Keyword research is the foundation of pay-per-click advertising. It’s impossible to run a PPC campaign if you have no terms to target. Thus, growing a keyword list is the first step to... read...

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  • How to Discover Your Competitors’ SEM Strategies and Tactics

    How to Discover Your Competitors’ SEM Strategies and Tactics

    A “Rinse and Repeat” Playbook for Crushing Your Competitors As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. You simply... read more ...

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  • Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

    Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

    Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way......

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  • Uncertainty Is the New Norm in Marketing—Here’s How Digital Leaders Prioritize Growth Strategy

    Uncertainty Is the New Norm in Marketing—Here’s How Digital Leaders Prioritize Growth Strategy

    To date, 2018 has been a year of massive change in the digital space. 2019 seems set to bring just as many challenges to online retailers, brands and internet marketers alike. The... read more ...

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  • How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]

    How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]

    An SEM Success Story If we told you SEO giant Moz could increase their marketing prowess by even 1 percent, would you believe us? I mean, surely they don’t need any help... read more → The post...

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  • How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]

    How Moz Slashed CPA and Boosted PPC Revenue with QuanticMind [Video]

    An SEM Success Story If we told you SEO giant Moz could increase their marketing prowess by even 1 percent, would you believe us? I mean, surely they don’t need any help... read more → The post...

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  • SEM for Financial Services: Everything You Need to Know

    SEM for Financial Services: Everything You Need to Know

    Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). But search engines are constantly changing, making it...

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  • SEM for Financial Services: Everything You Need to Know

    SEM for Financial Services: Everything You Need to Know

    Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). But search engines are constantly changing, making it...

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  • Digital Advertising in the Fourth Industrial Revolution

    Digital Advertising in the Fourth Industrial Revolution

    If there’s one thing that’s true about advertising, it’s that everything changes. From subtle suggestions to in-your-face demands and info-speak to peer pressure, the shifts that have happened in...

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  • Digital Advertising in the Fourth Industrial Revolution

    Digital Advertising in the Fourth Industrial Revolution

    If there’s one thing that’s true about advertising, it’s that everything changes. From subtle suggestions to in-your-face demands and info-speak to peer pressure, the shifts that have happened in...

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  • Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

    Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

    No matter how much data you have about your clients or customers, you can always use more. You want to know: How do they like to receive information? When do they peruse... read more → The post...

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  • Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

    Google Responsive Search Ads: How to Automate Ad Copy A/B Testing

    No matter how much data you have about your clients or customers, you can always use more. You want to know: How do they like to receive information? When do they peruse... read more → The post...

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  • [Webinar Recap] Performance Marketing 101: Your Data Tells a Story

    [Webinar Recap] Performance Marketing 101: Your Data Tells a Story

    Insights-driven companies will grow 8-10 times faster than the GDP and have a forecasted revenue of 1.8 trillion by 2021. ~Tina Moffett There is power in your data . . . having... read more → The...

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