Blog

Get practical tips on PPC, paid search industry analysis, SEM event recaps and more in our blog

  • How To Optimize PPC Landing Pages To Secure More Leads

    How To Optimize PPC Landing Pages To Secure More Leads

    In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword...

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  • Why is My PPC Performance Bad? Part I: How to Identify Root Cause

    Why is My PPC Performance Bad? Part I: How to Identify Root Cause

    By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program.... read more → The post Why...

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  • The Science of Emotions: What’s Behind PPC Ad Copy

    The Science of Emotions: What’s Behind PPC Ad Copy

    The majority of PPC ad copy you see on the web today suffers from the same problem: It’s boring.  Unlike display or video ads, PPC ads are inherently restricted — because there’s... read more ...

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  • EBOOK

    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam, and...

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  • Six SEM Trends You Need to Know in 2019

    Six SEM Trends You Need to Know in 2019

    The holidays are over and 2019 is here in full swing. You’re firing up your computers, opening up the books for a new quarter and sharpening your PPC tools. It’s a New... read more → The post Six...

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  • Five SEM Highlights of 2018

    Five SEM Highlights of 2018

    Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant... read...

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  • Top 5 Machine Learning Posts of 2018

    Top 5 Machine Learning Posts of 2018

    As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning solutions...

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  • Our Top 9 PPC Predictions for 2019

    Our Top 9 PPC Predictions for 2019

    As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more... read more → The post...

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  • Why Automation is Key to Your SEM Success

    Why Automation is Key to Your SEM Success

    The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM....

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  • The 12 Days of Holiday Campaigns

    The 12 Days of Holiday Campaigns

      Trim the tree. Light the candles. Wrap the gifts. Finish up that holiday shopping. And of course, don’t forget to put the finishing touches on your holiday campaigns.  We know that... read more ...

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  • How to Optimize Digital Advertising to Improve the Customer Experience

    How to Optimize Digital Advertising to Improve the Customer Experience

    It might seem like advertising and customer experience are two diametrically opposed concepts — and truth be told, when marketers evaluate customer experience, they rarely consider how advertising...

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  • How to Leverage Google Maps to Supercharge Online Advertising

    How to Leverage Google Maps to Supercharge Online Advertising

    Many PPC advertisers today focus the bulk of their efforts on optimizing campaigns for search ads — and with good reason. It’s profitable, reliable and a known entity on which they can... read...

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  • Are You Wasting Money on Google Ads? [eBook]

    Are You Wasting Money on Google Ads? [eBook]

    New eBook Offers Step-by-Step Guide to Help Uncover Opportunities and Boost Returns On Google Ads   As a digital advertiser, you’re well aware of the amount of resources, time, and labor that......

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  • Our Top 10 Favorite Blogs of 2018

    Our Top 10 Favorite Blogs of 2018

    Without a doubt, 2018 has been quite a year for digital advertising and SEM. And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. We’ve taken......

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  • How Google’s Exact Match Keywords Update Will Impact PPC

    How Google’s Exact Match Keywords Update Will Impact PPC

    As a PPC advertiser, you may know by now that in September, Google announced that it planned to further expand the broadening of exact match keywords to make them, well, not so... read more → The...

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  • Why Predictive Advertising is the Future of Digital Marketing

    Why Predictive Advertising is the Future of Digital Marketing

    The advertising industry has made huge strides in attempting to understand the mind of the consumer and potential buyer. But it hasn’t been able to predict the future — that is, until... read more...

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  • 7 Bing PPC Secrets That Expand SEM Beyond Google

    7 Bing PPC Secrets That Expand SEM Beyond Google

    As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. No, we’re...

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  • 8 Ways to Improve PPC Campaign Management

    8 Ways to Improve PPC Campaign Management

    You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” While it may... read more...

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  • What is PPC? A Guide to the Basics

    What is PPC? A Guide to the Basics

    It might come as no surprise that today an increasing number of people are spending the majority of their waking hours staring at screens or swiping themselves into a frenzy on their... read more ...

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  • What Smartphone AI Means For the Future of Business Intelligence

    What Smartphone AI Means For the Future of Business Intelligence

    As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target them at the precise moment of purchase... read more ...

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