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Get practical tips on PPC, paid search industry analysis, SEM event recaps and more in our blog

  • Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that are dropping your numbers...

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  • Data Driven PPC: The Secret To Paid Search Success is Quality Data

    Data Driven PPC: The Secret To Paid Search Success is Quality Data

    Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to measure performance, set goals, and drive...

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  • 10 Shopping Feed Optimization Techniques for Better Retail Advertising

    10 Shopping Feed Optimization Techniques for Better Retail Advertising

    Employing Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Early adoption was slow, but now Google Shopping ads make up 76.4% of retail search ad...

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  • How Landing Page Design Impacts PPC Efficiency

    How Landing Page Design Impacts PPC Efficiency

    It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads, ensuring your...

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  • Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick up your feet and watch the money... read...

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  • What is NLP?  (And How It Can Benefit Your SEM Program)

    What is NLP? (And How It Can Benefit Your SEM Program)

    One of the oldest and most common ways of storing information is text, used for thousands of years to record data long before the existence of Microsoft Excel or databases. And to... read more ...

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  • How Data Security and Regulatory Compliance are Changing SEM

    How Data Security and Regulatory Compliance are Changing SEM

    Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically impossible for businesses to gain...

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  • The 7 Keys to Mobile Marketing

    The 7 Keys to Mobile Marketing

    These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses...

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  • Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like the weather and tide schedules, your paid... read more → The...

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  • 9 Simple Video Ad Hacks to  Build Customer Engagement

    9 Simple Video Ad Hacks to Build Customer Engagement

    In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad strategy in place — and one that... read more ...

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  • How to Use Social Media to Drive Conversions

    How to Use Social Media to Drive Conversions

    Throughout the last decade, the rise of new technologies, diverging cultural trends, and the boundless growth of innovative platforms have together helped social networks evolve into the colossal...

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  • Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

    Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

    By now, you’ve probably read Part I of this series: How to Identify Root Cause. You went through the steps, identified poorly performing accounts, campaigns, ad groups, keywords, and product...

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  • How to Calculate CPC: A Guide for Digital Advertisers

    How to Calculate CPC: A Guide for Digital Advertisers

    As a digital advertiser, you know that PPC advertising can be a valuable tool to drive all sorts of marketing goals, such as finding new leads, nurturing prospects, driving conversions, and...

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  • Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions

    Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions

    As a digital marketer, you know by now that not everything goes according to plan the first time around. Sometimes it takes trial and error. Changing it up. Taking a slightly different... read...

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  • Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions

    Top 7 Remarketing Tips to Broaden Reach and Drive More Conversions

    As a digital marketer, you know by now that not everything goes according to plan the first time around. Sometimes it takes trial and error. Changing it up. Taking a slightly different... read...

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  • Are Data Issues Preventing You From Achieving Peak SEM Performance?

    Are Data Issues Preventing You From Achieving Peak SEM Performance?

    In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance Let’s face it, these days, the success of your PPC program...

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  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...

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  • 4 Basic Principles to Help Boost Conversions

    4 Basic Principles to Help Boost Conversions

    Your paid and organic marketing efforts are doing the business — click through rates, or CTRs, have never been higher and record numbers of visitors are finding their way to your website.... read...

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  • How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)

    How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)

    In one of our previous blog posts we discussed the importance and process of identifying the root cause of poor performance with regards to business goals. Today we will be taking a... read more ...

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  • 7 Tips and Tricks For Better PPC Keyword Research

    7 Tips and Tricks For Better PPC Keyword Research

    It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need... read more → The...

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