Blog

Get practical tips on PPC, paid search industry analysis, SEM event recaps and more in our blog

  • How to Solve PPC Keyword Cannibalization

    How to Solve PPC Keyword Cannibalization

    Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). In order to stay ahead of the curve, digital marketers must...

    Read Article
  • The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

    The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

    These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns, while......

    Read Article
  • QuanticMind Balances Privacy and Profitability Amid Growing ‘Data Industrial Complex’ Challenge

    QuanticMind Balances Privacy and Profitability Amid Growing ‘Data Industrial Complex’ Challenge

    Cambridge Analytica. Massive Google breaches. GDPR. Consumer data privacy seems to be at the top of everyone’s mind these days. If you were paying attention to the news recently, you likely saw......

    Read Article
  • EBOOK

    A Beginner's Guide to Machine Learning & Artificial Intelligence

    GET THE GUIDE
  • Windstar Cruises: Why the Partnership with QuanticMind “Will Last a Lifetime”

    Windstar Cruises: Why the Partnership with QuanticMind “Will Last a Lifetime”

      How Windstar Cruises Saved 700k in PPC Spend and Increased Campaign ROI You might not think a beloved, gold-standard cruise line would need to sell itself, but it’s a crowded world.... read more...

    Read Article
  • Why Your Amazon Ad Tactics Aren’t Selling (and What to Do Instead)

    Why Your Amazon Ad Tactics Aren’t Selling (and What to Do Instead)

    One of the best ways to widen your audience, increase your perceived expertise or generate profits for your business is to advertise on Amazon. The eCommerce giant is is now the third... read more...

    Read Article
  • IoT is Changing Advertising: Here’s How to Get in the Game

    IoT is Changing Advertising: Here’s How to Get in the Game

    From connected cars to household appliances to what we wear, the Internet of Things (IoT) has fundamentally changed the way we live. These days, it’s expected that connected devices and...

    Read Article
  • Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

    Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

    If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third... read more ...

    Read Article
  • How to Tell if You’re Wasting Money on Google Ads

    How to Tell if You’re Wasting Money on Google Ads

    Search advertising is the biggest expense for most digital advertisers, yet many are uncertain they are spending efficiently. Google AdWords (Now called Google Ads) and Bing Ad Center have evolved...

    Read Article
  • ×

    Subscribe to our newsletter

    Thank you!
    Error - something went wrong!
  • 9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

    9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

    Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Other times, what you need to be successful... read more ...

    Read Article
  • How to Optimize Your PPC Ads for Google Voice Search

    How to Optimize Your PPC Ads for Google Voice Search

    If popular digital assistants like Apple’s Siri and Amazon’s Alexa have taught us anything, it’s that voice technology is dramatically changing the way that consumers search for information...

    Read Article
  • The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

    The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

    It’s no secret that PPC advertising is a highly crowded and competitive space. Many businesses in the same industries borrow tried-and-true strategies to get their ads to appear in search results...

    Read Article
  • Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution

    Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution

    You’re the number one name in dentistry and you boast unparalleled expertise that comes with more than 30 years of industry leadership. You receive more than two million consumer inquiries and...

    Read Article
  • How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI

    How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI

    Regardless of the industry, we all strive for higher and higher return on investment — ROI — in our campaigns and other endeavors that drive marketing revenue. Logic would dictate that we... read...

    Read Article
  • For Extra Marketing Budget, Let End-of-Year Spend Be With QuanticMind

    For Extra Marketing Budget, Let End-of-Year Spend Be With QuanticMind

    (And get up to $25K in credit if you sign on before 2019) It’s already October, the holidays are just around the corner, and the end of 2018 is not too far behind.... read more → The post For...

    Read Article
  • How to Leverage the Full Potential of .edu Backlinks

    How to Leverage the Full Potential of .edu Backlinks

    In the world of search engine optimization, .edu backlinks have a singular purpose —  eliciting trust and authority that few other links provide. They can also further leveraged for purposes...

    Read Article
  • Master the Art of Marketing Attribution with Forrester

    Master the Art of Marketing Attribution with Forrester

    New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management” As a digital marketer and advertiser, you know that the media and marketing landscape have become vastly more...

    Read Article
  • Build or Buy? SEM Agencies vs. In-House SEM Campaigns

    Build or Buy? SEM Agencies vs. In-House SEM Campaigns

    For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good...

    Read Article
  • 15 Best Practices for Higher CTA Conversions

    15 Best Practices for Higher CTA Conversions

    It can incite the click of a mouse, a telephone call or sometimes even a bona fide conversion. Of the numerous messages that your ad copy needs to contain, the Call to... read more → The post 15...

    Read Article
  • Automating PPC with the New Google Ads

    Automating PPC with the New Google Ads

    The world of online advertising saw a historic shift at the end of June, as Google rebranded the nearly 18-year-old Adwords platform under the name Google Ads. The rebranding effort goes far......

    Read Article
  • Bid Optimization Opportunities You May Be Missing

    Bid Optimization Opportunities You May Be Missing

    They say that the game of chess takes an hour to learn and a lifetime to master. The same goes for keyword bid optimization. If you have any kind of PPC advertising... read more → The post Bid...

    Read Article
  • loading
    Loading More...