Blog – QuanticMind

  • Why You Should Be Utilizing Bing Shopping

    Why You Should Be Utilizing Bing Shopping

    Whenever Google rolls out a new feature to the search space, Bing is not far behind with an almost identical functionality. This case is true with Bing Shopping Ads. When you’re seeing... read...

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  • QuanticMind Pushes Granular Marketing Optimization and Exposes Decision Engine

    QuanticMind Pushes Granular Marketing Optimization and Exposes Decision Engine

    San Mateo, Calif.–(Newswire)–QuanticMind announced its Summer 2019 product release today, giving performance marketers new levels of visibility into how technology solutions actually make...

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  • How QuanticMind’s Data Integrations Empower Peak PPC Performance

    How QuanticMind’s Data Integrations Empower Peak PPC Performance

    A company’s PPC performance can be evaluated by many different factors. E-commerce sites evaluate performance by revenue or profit; service companies evaluate the performance of lead generation;...

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  • Evaluating the Role of PPC Competition in Your Google Adwords Audit

    Evaluating the Role of PPC Competition in Your Google Adwords Audit

    PPC competition is a huge factor when it comes to advertising performance. Most advertisers perform paid search competitor analysis when first setting up their campaigns, but few revisit it as a...

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  • Google’s New Mobile Search Look: Black Is The New Green

    Google’s New Mobile Search Look: Black Is The New Green

    Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad label. You can see the official announcement... read more...

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  • Utilizing Natural Language Processing in the Health Insurance Industry

    Utilizing Natural Language Processing in the Health Insurance Industry

    Whether or not you think you do, you actually do need health insurance No matter how healthy you are, you will always be prone to catching a cold, falling victim to the... read more → The post...

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  • How to Fine-tune Your Target ROAS

    How to Fine-tune Your Target ROAS

    Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend)......

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  • Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

    Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

    Paid search automation has become increasingly popular in the past few years, striking a huge debate over the merits of manual versus automated bidding in Google ads. Advertisers have managed PPC...

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  • Uncovering and Solving PPC Performance Issues [An Infographic]

    Uncovering and Solving PPC Performance Issues [An Infographic]

    This infographic provides an overview of running through a root cause analysis on your SEM program, plus touches on two other types of audits you’ll want to keep in mind when assessing... read...

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  • The Role of Bid Optimization Technology in Preventing PPC Performance Issues

    The Role of Bid Optimization Technology in Preventing PPC Performance Issues

    In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay...

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  • How to Maximize the Potential of Dynamic Search Ads

    How to Maximize the Potential of Dynamic Search Ads

    Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program and discover new, relevant search keywords. Still, they often remain...

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  • The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

    The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

    Throughout the past few years, as a relentless wave of new digital technologies continue to push the boundaries of how brands market their services, PPC advertising has become the most effective...

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  • How to Use Long Tail Keywords to Boost PPC Search Traffic

    How to Use Long Tail Keywords to Boost PPC Search Traffic

    There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms...

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  • Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

    Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

    In Part 1 of this series, we harped on the importance of measuring value by a metric that accurately represents it. “Each and every keyword is unique,” we concluded, “they will all... read more ...

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  • Making Big Data Actionable for Paid Search Optimization

    Making Big Data Actionable for Paid Search Optimization

    It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising,...

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  • Why PPC Automation Technology is the Future of Paid Search

    Why PPC Automation Technology is the Future of Paid Search

    Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers...

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  • What Is Portfolio Bidding? [An Infographic]

    What Is Portfolio Bidding? [An Infographic]

    This infographic breaks down portfolio bidding as a PPC optimization strategy. This is the modern approach to SEM optimization that looks at shared data across a group to make decisions that...

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  • Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

    Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

    Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a...

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  • Segmenting Data to Improve PPC ROI

    Segmenting Data to Improve PPC ROI

    In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are performing poorly. In this article, we’ll be......

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  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their...

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