Blog – QuanticMind

  • The Six Steps to Machine Learning PPC Bidding Optimization

    The Six Steps to Machine Learning PPC Bidding Optimization

    PPC Bidding Optimization has come a long way over the years. The bid calculation process for at scale programs has many moving parts and can be intimidating for data scientists, let alone... read...

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  • QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    QuanticMind Offers Search Marketers Powerful New Automated Bidding Capabilities

    We announced our Spring 2019 product release today, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization with paid search channels. By...

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  • How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

    How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

    Adwords bidding strategies have changed a lot in recent years. PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving...

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  • The Characteristics of Portfolio Versus Keyword-Level Bidding

    The Characteristics of Portfolio Versus Keyword-Level Bidding

    If you’ve been running ad campaigns online you’ve likely heard of Portfolio Bidding, and maybe you’re thinking of implementing it across your program. What you may not yet know are some of... read...

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  • 10 Tips for Success with Bing Shopping Optimization

    10 Tips for Success with Bing Shopping Optimization

    Most e-commerce advertisers failed to pay attention to Bing in the past, but things are quickly changing. Bing has made major alterations to their features and user interface to make it more......

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  • A Brief History of Search Engine Marketing

    A Brief History of Search Engine Marketing

    A short time after the advent of the Internet, early search engines set the stage for search engine marketing, commonly known today as simply SEM. OpenText Corporation debuted the first pay per......

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  • Why At-Scale SEM Programs Need Bid Optimization Technology

    Why At-Scale SEM Programs Need Bid Optimization Technology

    Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Businesses today use a variety of approaches to SEM that each come with their own benefits... read...

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  • The Benefits of a Quality Partnership with a PPC Customer Support Team

    The Benefits of a Quality Partnership with a PPC Customer Support Team

    Quality customer support for PPC optimization platforms is becoming increasingly important. Consider the impact of paid search programs on your revenue stream and the role bidding optimization...

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  • 4 Tips for Increasing SEM Spend Without Sacrificing Performance

    4 Tips for Increasing SEM Spend Without Sacrificing Performance

    A common headache for any account manager is a decrease in budget. It seldom feels that we’re faced with extra ad dollars, but every once in a while, miracles do exist. While... read more → The...

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  • Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

    Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

    With more and more companies embracing the AI revolution and enjoying the benefits that come with utilizing machine learning technologies, competition in the paid digital advertising space is...

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  • Adwords Automation in 2019 – The Best Solutions for Automating SEM

    Adwords Automation in 2019 – The Best Solutions for Automating SEM

    Over the course of the last few years, marketing automation has become so sophisticated that it’s essential for success in today’s digital landscape. The benefits of automation are many: time...

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  • Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that are dropping your numbers...

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  • Data Driven PPC: The Secret To Paid Search Success is Quality Data

    Data Driven PPC: The Secret To Paid Search Success is Quality Data

    Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to measure performance, set goals, and drive...

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  • 10 Shopping Feed Optimization Techniques for Better Retail Advertising

    10 Shopping Feed Optimization Techniques for Better Retail Advertising

    Employing Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Early adoption was slow, but now Google Shopping ads make up 76.4% of retail search ad...

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  • How Landing Page Design Impacts PPC Efficiency

    How Landing Page Design Impacts PPC Efficiency

    It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads, ensuring your...

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  • Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick up your feet and watch the money... read...

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  • What is NLP?  (And How It Can Benefit Your SEM Program)

    What is NLP? (And How It Can Benefit Your SEM Program)

    One of the oldest and most common ways of storing information is text, used for thousands of years to record data long before the existence of Microsoft Excel or databases. And to... read more ...

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  • How Data Security and Regulatory Compliance are Changing SEM

    How Data Security and Regulatory Compliance are Changing SEM

    Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. In fact, it’s now practically impossible for businesses to gain...

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  • The 7 Keys to Mobile Marketing

    The 7 Keys to Mobile Marketing

    These days, if you’re shopping online, you’re probably also doing other things — which means chances are strong that you’re also shopping on your mobile device. Yet surprisingly, many businesses...

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  • Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

    In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. Like the weather and tide schedules, your paid... read more → The...

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