Blog – QuanticMind

  • Uncovering and Solving PPC Performance Issues [An Infographic]

    Uncovering and Solving PPC Performance Issues [An Infographic]

    This infographic provides an overview of running through a root cause analysis on your SEM program, plus touches on two other types of audits you’ll want to keep in mind when assessing... read...

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  • The Role of Bid Optimization Technology in Preventing PPC Performance Issues

    The Role of Bid Optimization Technology in Preventing PPC Performance Issues

    In 2019, businesses are investing more in PPC performance marketing than ever before. Advertisers must constantly be on the lookout for ways to improve Adwords performance if they want to stay...

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  • How to Maximize the Potential of Dynamic Search Ads

    How to Maximize the Potential of Dynamic Search Ads

    Dynamic Search Ads in Google Ads have long been a powerful digital tool to expand the reach of an advertising program and discover new, relevant search keywords. Still, they often remain...

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  • The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

    The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

    Throughout the past few years, as a relentless wave of new digital technologies continue to push the boundaries of how brands market their services, PPC advertising has become the most effective...

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  • How to Use Long Tail Keywords to Boost PPC Search Traffic

    How to Use Long Tail Keywords to Boost PPC Search Traffic

    There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms...

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  • Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

    Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel

    In Part 1 of this series, we harped on the importance of measuring value by a metric that accurately represents it. “Each and every keyword is unique,” we concluded, “they will all... read more ...

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  • Making Big Data Actionable for Paid Search Optimization

    Making Big Data Actionable for Paid Search Optimization

    It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising,...

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  • Why PPC Automation Technology is the Future of Paid Search

    Why PPC Automation Technology is the Future of Paid Search

    Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers...

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  • What Is Portfolio Bidding? [An Infographic]

    What Is Portfolio Bidding? [An Infographic]

    This infographic breaks down portfolio bidding as a PPC optimization strategy. This is the modern approach to SEM optimization that looks at shared data across a group to make decisions that...

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  • Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

    Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

    Let’s cut right to the chase: there are various PPC bidding optimization techniques and practices floating around, but portfolio bidding is probably the right one to use, provided you have a...

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  • Segmenting Data to Improve PPC ROI

    Segmenting Data to Improve PPC ROI

    In one of our previous blog posts, we discussed the importance of always segmenting your dimensions to identify any facets of your program that are performing poorly. In this article, we’ll be......

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  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their...

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  • Search Engine Marketing and Optimization

    Search Engine Marketing and Optimization

    As a mom of two young kids, I am very passionate about providing them with great experiences. I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to... read more ...

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  • Using Paid Search Attribution to Maximize Insights, Performance and Marketing ROI

    Using Paid Search Attribution to Maximize Insights, Performance and Marketing ROI

    Accurate attribution is likely more important for search advertising than any other marketing initiative. PPC managers target hundreds or thousands of keywords to reach their audience on search...

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  • SEM Optimization Techniques: Are You Overpaying Google? [eBook]

    SEM Optimization Techniques: Are You Overpaying Google? [eBook]

    In paid search programs, the levers you can pull to improve results come in many forms: landing page optimization, ad copy testing, program structure efficiency, automated workflow, and reporting...

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  • How to Avoid Underspending and Overspending Your SEM Budget

    How to Avoid Underspending and Overspending Your SEM Budget

    Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so... read more → The...

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  • Language Specific Targeting for Multilingual Areas

    Language Specific Targeting for Multilingual Areas

    Whether your PPC program targets users in many countries or is solely domestic, how to best optimize toward a bilingual or multilingual audience is an often overlooked question. According to the...

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  • How Much PPC Technology Do Advertisers Really Need?

    How Much PPC Technology Do Advertisers Really Need?

    Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize,...

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  • How Anomaly Detection Prevents PPC Bidding Issues

    How Anomaly Detection Prevents PPC Bidding Issues

    In the modern marketing climate, data is key. Now, this shouldn’t be news to you. We’re living in an age where more data is generated in a 24-hour period than ever before.... read more → The post...

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  • Manual vs Automated PPC Bidding: Your Control against Your Effort

    Manual vs Automated PPC Bidding: Your Control against Your Effort

    Manual PPC bidding versus automated PPC bidding. It’s not really an age-old question, but there are certainly plenty of people on both sides of the discussion who have passionate views. But…...

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