At QuanticMind, we've been proud to offer one of the industry's leading predictive management solutions for SEM bidding since 2011. At the same time, we also understand that the industry itself is constantly changing--the trends and best practices that you're taking advantage of today could be woefully inadequate tomorrow, creating a constant sense of evolution and a desperate need to adapt.
This is why we're always working hard to make our solution better, stronger, faster and more efficient - all in an effort to help you guarantee more predictable performance, a better return on investment and more comprehensive insight into your efforts. Over the past few months in 2018, we've rolled out a number of new product features and settings that, collectively, go a long way towards helping you accomplish precisely that.
Two New SEM Bidding Settings Making Their Debut
In an effort to provide all of our customers both with more goal target options and more control over the execution of their campaigns, one of the major updates that QuanticMind has already rolled out to users takes the form of two brand new bid settings: a Monthly Spend Target and a Minimum Margin setting.
The Monthly Spend Target uses QuanticMind's machine learning and data-science-driven bid policies to optimize the KPI of your choice within whatever monthly spend pacing target you set. If you need to pace your campaign spending toward a given monthly target, for example, the SEM bidding algorithm will now automatically adjust your bids to meet your desired spend level as the month continues on. Note that this new setting is available for all Revenue and Conversion-based bid policies.
The Advantages of a Minimum Margin Goal
The Minimum Margin setting is an addition to the existing ProfitMax algorithm—something that has been a cornerstone of our solution since the product originally launched. Customers that have strict margin goals can now specify a minimum margin the bidding algorithms will preserve. This new, totally optional setting--which is accessible via the Bid Policy Settings page—will help you drive superior campaign performance.
If you're working within an industry where margins are already thin, for example, you now have an additional layer of support to help you maximize your return on investment and drive the performance and operational efficiency you need to generate the results you're after.
Audience Reporting for Superior Insights
Another new feature that recently rolled out to all customers takes the form of our comprehensive Audience Performance reports, which are available from the "Search Reports" folder in the "Reporting" tab. Now, you can both actively monitor the performance of your search audiences (and view historical data) right from within the QuanticMind platform. Never again will you need to log in and out of various separate publisher interfaces, taking valuable time out of your day that can be better spent focusing on your campaigns and your customers themselves.
Improvements to Our Existing Algorithms
In addition to rolling out the aforementioned new features, the QuanticMind team has also been focused on improving those that already exist. Case in point: earlier in 2018, we delivered a series of targeted upgrades to both the algorithms and the infrastructure used to calculate location and device bid adjustments for Google and Bing.
They're intended to help improve both the accuracy and the scalability of these automatic calculations, enabling you to adapt and adjust your SEM bidding strategies to changes in location and device trends as they occur. This will put you in a better position to capitalize on opportunities as they develop, all with the same performance you've come to depend on.
A Results-Focused Approach to Predictive Management
In the end, the team at QuanticMind understands that when it comes to mission-critical goals like performance and growth, no two organizations are created equally. Not only are most organizations dealing with multiple goals, but many of those goals are often even in conflict with one another.
This is a large part of why we've decided to focus so many of our summer product features and settings updates on expanding goal target options and other SEM bidding characteristics. Not only does it give customers more control when it comes to optimizing your efforts for your unique business goals and to make performance more predictable, but it also makes our technology better, faster and more reliable as well.
"These new summer product features and setting updates allow us to further our goal of increasing the value, the power and the performance of our predictive advertising platform for customers everywhere" said Brian Bird, COO of QuanticMind. "But at the same time, we're just getting started. Customers can look forward to automated audience bid adjustments and much more in upcoming releases."
To find out more information about all of our recent product feature and settings updates, or to get answers to any other questions you may have, contact QuanticMind today.
About the Author
Eric Iwashita is a solutions engineer at QuanticMind. He earned his Bachelor of Applied Science in product design engineering at Stanford and uses his analytical background to build technical relationships with new customers and prospects, as well as to identify and build solutions to meet customer needs.More Content by Eric Iwashita