QuanticMind is taking some big steps to better serve customers, and one of them is an updated user interface. Customers need a solution that they can trust under the hood, but also one that’s more efficient and pleasurable to work with. Our new user interface represents an ongoing investment in the quality and value of the overall QuanticMind experience. Listening to direct feedback has shown us what kinds of changes customers really want to see. Reacting to the needs and expectations of both current and future customers has driven the UI/visual reboot. The new design language, consistent and appropriate design patterns, along with behind-the-scenes improvements to infrastructure, architecture, and algorithms mean QuanticMind is easier to use than ever before. Modern and intuitive, the new user interface is more in line with what customers have asked for.
Location, Location, Location
A key principle in UI design is predictability. The customer should always be able to self-locate easily within the experience. The customer should be able to locate what they need, where and when they expect it. This includes interactive elements, CTAs, navigation, messaging, everything. To these ends we made layout and design patterns consistent across the app, modernized and simplified the overall look and feel, and grouped functional user tools together in a more intuitive way.
We also made more space for contextual messaging and information, with more room and fewer ellipses for selected scope and the presentation of all user-selected filters. To align with familiar tools in the industry we substituted recognizable iconography both for standardization and to help declutter. We also committed to using more user-centric language across the board. The goal was to make a more consistent and efficient experience for our customers, a more pleasurable app to work with daily, and a more flexible and extensible product for future improvements.
Ease and Efficiency of Use
The basic layout and utility on Dashboards remains mostly unchanged, with two significant exceptions. In the previous app version the Bookmarks list was unsorted, and it was difficult to see why some dashboards apparently had different functionality. The new layout separates which Dashboards are created by the viewer and which are shared with the group, so the permission differences are immediate. We’re now keeping the selected dashboard bookmark highlighted for easier navigability and confidence in self-location. We also significantly streamlined widget creation—the customer now selects which widget type to create and then gets a simple form with only the relevant fields to curate.
To make reporting faster and easier, we changed the top-level Reports tab from an empty view to a full list of saved reports, complete with context of type, schedule, and date range immediately visible. Customers keep all the same functionality, but we streamlined report creation and now support Save and Save As options after modifying a report, rather than having to duplicate and delete. This makes a huge difference when it comes to what customers want and need from their QuanticMind experience. With one click customers can also now check what filters, columns, and shared emails are applied to a report right from the main list.
Across the entire interface we’ve simplified user flows and economized space in service of transparency and clarity for the customer. From object tabs, multi-edit views now display only the relevant fields based on the customer’s selection rather than a long list of disabled form elements. Grid functionality has been consolidated so that hovering on a row displays an edit icon, clicking anywhere on the row selects it, and simply clicking on a link will drill into that object.
Popups and other user tasks are speedier now with the support of basic keyboard shortcuts, and filtering is much easier and faster for customers to use with the implementation of autocomplete type-ahead functionality. We’ve also redesigned the date picker window to make selecting, comparing, and creating custom ranges much more visually intuitive. And the Column editor has a really cool new feature… there can be lots of items in the dimensions and metrics categories, so to make things easier to find we’ve implemented column search with predictive suggestions.
Commitment to our customers is what drives QuanticMind every day. Our customers are central to everything we do, and this app update comes in direct response to their generosity of time and effort in providing us valuable feedback. The goal of the new UI is to ease the overhead of usability friction and confusion so that customers can focus on thinking about real tasks with minimal distraction. With an improved infrastructure and the opportunity to scale up for increasing demands, QuanticMind customers now have reliable access to the data and support they need for any issue that should arise.
About the Author
Graeme Fordyce, VP of UX and Design at QuanticMind, is driven to elevate the experience of mobile and web products with a user journey and goals-based approach. Before QuanticMind Graeme ran User Experience Design for the core US business in American Express’s Consumer Products and Services Division. He’s been working in hands-on, tactical aspects of user research, information architecture, user interface design, visual design, communication, and branding since the late 1990s. Over the past decade he’s been building full-stack UX teams for corporate and start-up businesses.More Content by Graeme Fordyce