Gain Critical Insights About Customers You Want from Data You Have
The digital age exited its infancy a few offramps back, but that doesn’t mean every B2C marketer suddenly has a magical toolbox with which to kick butt and take names in the digital advertising arena.
And make no mistake – it is an arena, one from which many contenders are summarily ejected after struggling with the knottier tenets of online marketing. If you don’t know how to use the data produced by your campaigns, gain critical insight into your consumers, assess your marketing performance or craft new, effective campaigns based on this information, you won’t last long inside that gladiatorial ring.
Unfortunately, these challenges continue to mount, not diminish. Trying to use today’s flood of available data to meaningful ends is akin to drinking from a firehose, leaving many marketers unable to access insight or measure performance, let alone optimize it.
If this sounds familiar, don’t pick your jumping-off bridge just yet. We’ve got some good news for you in the form of a free webinar. Performance Marketing 101 with Forrester will show you how to leverage your data to arrive at the insights you desperately need, then use the resulting information to craft expert campaigns that get you noticed.
The truth is, if you’re not using data science to improve your campaigns yet, you’ve got a problem. And even if you are, you’re probably not using it as effectively as you could. Pas bien, friend.
Machine Learning + Data Science FTW
Times, they are a-changin’. As Tune points out, performance marketers can no longer focus on audiences as a whole: “It used to be enough to segment by cohorts or platform, but performance marketers are going to need to shift their focus to customers as individuals. Personalization is key. Research shows that personalization can reduce acquisition costs by as much as 50 percent, lift revenues up to 15 percent, and perform 42% better than non-personalized content.”
Even more tellingly, “Marketers can use AI to better understand customer behavior, then personalize experiences accordingly. This will come in handy not only with advertising, but when engaging customers through voice and/or messaging – and accurately measuring the impact.”
We’ve been saying this for years, after all. Machine learning is the way of the future, and if you want to see massive growth in conversions and revenue, it’s time to leverage the new digital marketing technologies that help you do just that. With the right tools on hand, you can track and measure performance more effectively. You can optimize your campaigns, streamline your bidding process, and see higher ROI and better results across all channels.
… but how?
Performance Marketing 101 with Forrester: The Webinar of Your Dreams (Or of Your Week)
Enter the free webinar. On Tuesday, August 7th at 10AM PDT/1PM EDT, you can join speakers Tina Moffett, Senior Analyst at Forrester Research, and Charles Studt, Vice President of Marketing at QuanticMind, for a deep dive into performance marketing. They’ll help you use your existing data to optimize marketing performance and craft campaigns that don’t get you kicked out of the arena.
Get ready to learn:
- The essential challenges B2C marketers face today
- Why you need a data-driven approach, period
- How to leverage machine learning most appropriately for your campaigns
- The technology requirements you need to measure performance
- How to use the Unified Marketing Impact Analysis framework to accomplish your goals
In addition, you’ll get the recently published Forrester report, Customer-Obsessed Marketing Demands Unified Measurement. Get ready to see better results from your campaigns, grow your customer base and win big.
About the Author
Lynn Langmade is currently Senior Director of Marketing Content and Communications at QuanticMind, where she develops content strategy, manages the editorial calendar, and oversees content production workflow. Lynn is also the managing editor of QuanticMind's corporate blog and social media channels. As an early adopter of social media, Lynn has over 45 thousand followers on social media. In 2014, Lynn was the recipient of the Marketo “Revvie” Award in the Socializer category. She has a PhD in English and over 15 years B2B high-tech marketing experience.Follow on Google Plus Follow on Twitter More Content by Lynn Langmade