Digital marketing in the travel industry is a challenging and competitive game. Here are some of the top trends for this year and next year. Watch our travel marketing trends 2017 webinar for full details and 5 actionable tactics to lift your digital marketing for travel right now.
Travel marketing trends for 2017 include new features on Google, such as enhancements to Destinations on Google, which lets travelers directly begin planning trips without visiting an online travel agency (OTA), the continued popularity of warm, tropical destinations for leisure travel and a growing population of female travellers for both business and leisure trips.
What do the travel marketing trends of 2017 teach us about online travel trends for the future? The digital travel space is expected to grow 10% in 2018 and 30% by 2020. But in this growing space, your competitors are also looking to carve out a bigger piece of the pie by scouting out top-searched destinations, strategically preparing their budgets around peak search periods and even bidding against your brand keywords to ensure they have a presence on your results pages.
How can you use these online travel trends to fend off the competition and outpace them? Learn five powerful, actionable tactics in our webinar on travel marketing trends 2017 featuring the award-winning small cruise line Windstar Cruises.
About the Author
Andrew Park is a content marketing manager at QuanticMind. A UC Berkeley graduate and lifelong Bay Area resident, Andrew has done tours of duty in editorial, PR and marketing, and now works with the QuanticMind team to communicate the importance of data science and machine learning in digital advertising.More Content by Andrew Park