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The Art of Data Science and How it Can Empower More Effective SEM
Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.
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Smarter Advertising – How Machine Learning Could Help you Achieve Peak Performance
Saumil Pandey explains how QuanticMind’s machine learning-powered platform executes smarter advertising investments that drive peak performance.
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[eBook]
A Beginner's Guide to Machine Learning & Artificial Intelligence
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How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]
The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries…
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How Google Ads Conversions Fall Short for Performance Marketers in 2019
Google conversion tracking is the first and most widely used conversion tracking tool today. It’s popular because it integrates well with Google Ads so marketers…
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Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]
This infographic provides a walkthrough of how to take your good results and drive towards better PPC performance using Big Data, Machine Learning, and Human…
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Multiply Conversions With an Automated Search Advertising Platform
In 2019, marketing automation isn’t an option, it’s a necessity if you want to keep up with the competition. According to Forrester research, spending on…
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Think Beyond PPC, Invest in Revenue-Per-Click Advertising
Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of…
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Utilizing Revenue-per-Click to Calculate PPC Keyword Value
How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword…
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The Six Steps to Machine Learning PPC Bidding Optimization [eBook]
In this eBook we look at the six steps to machine learning PPC optimization in the modern marketing landscape, using our own calculation stages as a model.
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[Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding
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Driving “Profit Maximization” in your PPC Bid Optimization Strategy
As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick…
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What is NLP? (And How It Can Benefit Your SEM Program)
One of the oldest and most common ways of storing information is text, used for thousands of years to record data long before the existence…
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Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications
By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry —…
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AI vs. Machine Learning: A Look at the Benefits to Your SEM Program
AI vs. Machine Learning — it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms…
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Top 5 Machine Learning Posts of 2018
As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning…
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Why Automation is Key to Your SEM Success
The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now…
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Why Predictive Advertising is the Future of Digital Marketing
The advertising industry has made huge strides in attempting to understand the mind of the consumer and potential buyer. But it hasn’t been able to…
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What Smartphone AI Means For the Future of Business Intelligence
As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target…
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How ML Will Transform the Advertising Industry
It’s no secret that words like artificial intelligence (AI) and machine learning (ML) carry a lot of weight these days. No doubt, these technologies have…
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Here’s What Maximizing Advertising Performance Will Look Like in 2019
It’s hard to believe that the end of 2018 is looming large. Though most of the United States is still in the throes of summer’s…
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