Data Science & Machine Learning

Learn about how data science, machine learning, and artificial intelligence fit into the world of Paid Search marketing.

  • The Art of Data Science and How it Can Empower More Effective SEM

    The Art of Data Science and How it Can Empower More Effective SEM

    Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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  • Smarter Advertising – How Machine Learning Could Help you Achieve Peak Performance

    Smarter Advertising – How Machine Learning Could Help you Achieve Peak Performance

    Saumil Pandey explains how QuanticMind’s machine learning-powered platform executes smarter advertising investments that drive peak performance.

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    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries…

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  • Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]

    Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]

    This infographic provides a walkthrough of how to take your good results and drive towards better PPC performance using Big Data, Machine Learning, and Human…

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  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of…

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  • Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword…

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  • The Six Steps to Machine Learning PPC Bidding Optimization [eBook]

    The Six Steps to Machine Learning PPC Bidding Optimization [eBook]

    PPC Bidding Optimization has come a long way over the years. The bid calculation process for at scale programs has many moving parts and can…

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  • [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

    [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

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  • Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick…

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry —…

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms…

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  • Top 5 Machine Learning Posts of 2018

    Top 5 Machine Learning Posts of 2018

    As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning…

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  • Why Automation is Key to Your SEM Success

    Why Automation is Key to Your SEM Success

    The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now…

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  • [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)57:08

    [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)

    [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)

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  • Machine Learning Powered PPC Optimization [Infographic]

    Machine Learning Powered PPC Optimization [Infographic]

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  • [eBook] Data Science Meets Search Engine Marketing

    [eBook] Data Science Meets Search Engine Marketing

    Learn about how data science techniques and technologies can be applied to the paid search channels in this eBook. Optimizing PPC Performance is best done by these algorithms.

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  • [Webinar Slide Deck] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM Webinar Series)

    [Webinar Slide Deck] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM Webinar Series)

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  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...

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  • What Is Machine Learning?: A Beginner's Guide to Machine Learning and Artificial Intelligence

    What Is Machine Learning?: A Beginner's Guide to Machine Learning and Artificial Intelligence

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......

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