Data Science & Machine Learning
Learn about how data science, machine learning, and artificial intelligence fit into the world of Paid Search marketing.
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Read Doc[Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding
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57:08Watch Video[Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)
[Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)
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A Beginner's Guide to Machine Learning & Artificial Intelligence -
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Read DocMachine Learning Powered PPC Optimization [Infographic]
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Read Doc[eBook] Data Science Meets Search Engine Marketing
Learn about how data science techniques and technologies can be applied to the paid search channels in this eBook. Optimizing PPC Performance is best done by these algorithms.
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Read ArticleUtilizing Revenue-per-Click to Calculate PPC Keyword Value
How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC...
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Read Doc[Webinar Slide Deck] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM Webinar Series)
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Read ArticleA Gentle Introduction to Artificial Intelligence
Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...
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Read DocWhat Is Machine Learning?: A Beginner's Guide to Machine Learning and Artificial Intelligence
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Read ArticleMachine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications
By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......
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Read ArticleMaking Big Data Actionable for Paid Search Optimization
It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising,...
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[eBook] Maximizing Advertising Profit & Conversions with Data Science
Download this resource to see how data science helps advertisers maximize profit, maintain ROAS, and drive performance. Granular Data can makes SEM succeed before campaigns even start.
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Read DocQuanticMind Customer Success Story - Dermstore
Learn about Dermstore's success increasing their PPC Advertising efficiency with 35 percent ROAS lift. Beauty and Health Industry benefits from QuanticMinds bidding automation algorithms.
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Read ArticleTop 5 Machine Learning Posts of 2018
As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning solutions...
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Read ArticleHow ML Will Transform the Advertising Industry
It’s no secret that words like artificial intelligence (AI) and machine learning (ML) carry a lot of weight these days. No doubt, these technologies have changed industries for the better with...
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Read ArticleAI vs. Machine Learning: A Look at the Benefits to Your SEM Program
AI vs. Machine Learning — it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam, and...
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45:34Watch Video[Webinar] Maximize Profits and Conversions with Data Science
How can you harness the power of data science in your SEM campaigns to predict and maximize profits and conversions? Watch this webinar replay to fin out today!
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