Data Science & Machine Learning
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Read ArticleWhat Is Machine Learning?
What Is Machine Learning? Curious to know more about machine learning and how it relates to AI? In this post, we define machine learning, explain how it works and provide a history of machine learning
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Read ArticleEnterprise Bid Management Solutions - Is Automation a Threat to Marketers?
Enterprise bid management solutions are complex, but offer time-saving automation. But what are bid management tools' potential effects on the future? Is this type of automation a threat to marketers?
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Read DoceBook - Data Science Meets Search Engine Marketing
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Read ArticleIs Machine Learning the Future of Marketing? Experts Weigh in.
97% of marketing influencers in PPC, social and mobile believe the future of digital is intelligent human marketers + machine learning-powered automation. Find out why.
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Read ArticleDigital Future: Predictive Advertising, Chapter 6: Tracking and Analytics Challenges
Our sixth chapter discusses the challenges of tracking and analytics in search engine marketing and PPC in a conversation with Analytics Pros General Manager Chris Bridges.
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Read ArticleDigital Future: Predictive Advertising, Chapter 5 - How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps
Our fifth chapter explains how predictive advertising management bridges skills gaps - along with many of the most crucial gaps in digital advertising and marketing as a whole.
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Read ArticleHow Predictive Advertising Management Massively Lifts SEM Profits, Revenue and Volume
Learn how a leading specialty retailer used a predictive advertising management platform to massively lift its search engine marketing profits, revenue and volume.
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Read ArticleDigital Future: Predictive Advertising, Chapter 4: What Exactly Is Predictive Advertising Management?
Our fourth chapter introduces predictive advertising management. Learn how this next-generation class of advertising is shaping the future with smarter algorithms and intelligent automation.
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Read ArticleDigital Future: Predictive Advertising, Chapter 3: The Six Ways Bid Management Is Evolving
We discuss how performance advertising is increasingly about more than just managing bids, and is also about faster optimization and platforms that are ecosystems unto themselves.
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Read ArticleDigital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance
Digital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance
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Read ArticleDigital Future: Predictive Advertising, Chapter 1 - Five Strategic Trends That Are Changing Digital Forever
The Future of Predictive Advertising - What role will predictive advertising management platforms have in the future of digital marketing? Read our new blog series and find out.
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Read Doc
eBook - Maximizing Advertising Profit & Conversions with Data Science
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Read ArticleSEM Tools - Add Data Science to Your SEM Tools to Maximize Profits & Conversions
SEM Tools - Add Data Science to Your SEM Tools to Maximize Profits & Conversions
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45:34Watch VideoWebinar - Maximize Profits and Conversions with Data Science
How can you harness the power of data science in your SEM campaigns to predict and maximize profits and conversions? Watch this webinar replay to fin out today!
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![[Infographic] Data Science Meets SEM](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fuberflip.cdntwrk.com%2Ffiles%2FaHViPTYyNTgzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzU3ZTA2MDUzOTY5ZTIuanBnJnZlcnNpb249MDAwMCZzaWc9YWQ1Y2UzZDk5NTc1ZmMyNjZkNGRiZDlmNDgxNWVmMTM%25253D&size=1&version=1515028483&sig=ac9dce4bcc9b038f9491c62eccb7ceb3&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Infographic] Data Science Meets SEM
Data science-driven marketing unlocks a new level of granularity and optimization for search engine marketing - get more details in our webinar and eBook.
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Read ArticleData Science Marketing - Max Out Revenue, Conversions and More with Data Science
Data science marketing - Learn about to turn your marketing into data science marketing and maximize your next campaign's conversions.
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Read ArticleHere’s How Data Science Predicts the Success of Your Next Paid Search Campaign
See into the future of search engine marketing with data science - which gives paid search professionals a crystal ball view of marketing campaign management.
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