Data Science & Machine Learning

Learn about how data science, machine learning, and artificial intelligence fit into the world of Paid Search marketing.

  • The Art of Data Science and How it Can Empower More Effective SEM

    The Art of Data Science and How it Can Empower More Effective SEM

    Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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  • Smarter Advertising – How Machine Learning Could Help you Achieve Peak Performance

    Smarter Advertising – How Machine Learning Could Help you Achieve Peak Performance

    Saumil Pandey explains how QuanticMind’s machine learning-powered platform executes smarter advertising investments that drive peak performance.

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    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries…

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  • How Google Ads Conversions Fall Short for Performance Marketers in 2019

    How Google Ads Conversions Fall Short for Performance Marketers in 2019

    Google conversion tracking is the first and most widely used conversion tracking tool today. It’s popular because it integrates well with Google Ads so marketers…

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  • Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]

    Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]

    This infographic provides a walkthrough of how to take your good results and drive towards better PPC performance using Big Data, Machine Learning, and Human…

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  • Multiply Conversions With an Automated Search Advertising Platform

    Multiply Conversions With an Automated Search Advertising Platform

    In 2019, marketing automation isn’t an option, it’s a necessity if you want to keep up with the competition. According to Forrester research, spending on…

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  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of…

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  • Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword…

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  • The Six Steps to Machine Learning PPC Bidding Optimization [eBook]

    The Six Steps to Machine Learning PPC Bidding Optimization [eBook]

    In this eBook we look at the six steps to machine learning PPC optimization in the modern marketing landscape, using our own calculation stages as a model.

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  • [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

    [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

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  • Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    Driving “Profit Maximization” in your PPC Bid Optimization Strategy

    As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. Not so you can kick…

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  • What is NLP?  (And How It Can Benefit Your SEM Program)

    What is NLP? (And How It Can Benefit Your SEM Program)

    One of the oldest and most common ways of storing information is text, used for thousands of years to record data long before the existence…

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry —…

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms…

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  • Top 5 Machine Learning Posts of 2018

    Top 5 Machine Learning Posts of 2018

    As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning…

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  • Why Automation is Key to Your SEM Success

    Why Automation is Key to Your SEM Success

    The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now…

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  • Why Predictive Advertising is the Future of Digital Marketing

    Why Predictive Advertising is the Future of Digital Marketing

    The advertising industry has made huge strides in attempting to understand the mind of the consumer and potential buyer. But it hasn’t been able to…

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  • What Smartphone AI Means For the Future of Business Intelligence

    What Smartphone AI Means For the Future of Business Intelligence

    As a digital marketer, you know that in order to truly succeed in digital marketing, you need to understand the needs of your audience, target…

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  • How ML Will Transform the Advertising Industry

    How ML Will Transform the Advertising Industry

    It’s no secret that words like artificial intelligence (AI) and machine learning (ML) carry a lot of weight these days. No doubt, these technologies have…

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  • Here’s What Maximizing Advertising Performance Will Look Like in 2019

    Here’s What Maximizing Advertising Performance Will Look Like in 2019

    It’s hard to believe that the end of 2018 is looming large. Though most of the United States is still in the throes of summer’s…

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