Data Science & Machine Learning

Learn about how data science, machine learning, and artificial intelligence fit into the world of Paid Search marketing.

  • [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

    [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

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  • [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)57:08

    [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)

    [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)

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  • [eBook]

    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • Machine Learning Powered PPC Optimization [Infographic]

    Machine Learning Powered PPC Optimization [Infographic]

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  • [eBook] Data Science Meets Search Engine Marketing

    [eBook] Data Science Meets Search Engine Marketing

    Learn about how data science techniques and technologies can be applied to the paid search channels in this eBook. Optimizing PPC Performance is best done by these algorithms.

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  • Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    Utilizing Revenue-per-Click to Calculate PPC Keyword Value

    How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC...

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  • [Webinar Slide Deck] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM Webinar Series)

    [Webinar Slide Deck] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM Webinar Series)

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  • A Gentle Introduction to Artificial Intelligence

    A Gentle Introduction to Artificial Intelligence

    Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is...

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  • What Is Machine Learning?: A Beginner's Guide to Machine Learning and Artificial Intelligence

    What Is Machine Learning?: A Beginner's Guide to Machine Learning and Artificial Intelligence

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......

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  • Making Big Data Actionable for Paid Search Optimization

    Making Big Data Actionable for Paid Search Optimization

    It goes by many names, but you’re paying money for it and it’s driving a lot of value to your business. Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising,...

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  • [eBook] Maximizing Advertising Profit & Conversions with Data Science

    [eBook] Maximizing Advertising Profit & Conversions with Data Science

    Download this resource to see how data science helps advertisers maximize profit, maintain ROAS, and drive performance. Granular Data can makes SEM succeed before campaigns even start.

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  • QuanticMind Customer Success Story - Dermstore

    QuanticMind Customer Success Story - Dermstore

    Learn about Dermstore's success increasing their PPC Advertising efficiency with 35 percent ROAS lift. Beauty and Health Industry benefits from QuanticMinds bidding automation algorithms.

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  • Top 5 Machine Learning Posts of 2018

    Top 5 Machine Learning Posts of 2018

    As machine learning continues to become an increasingly valuable technology, more businesses will embrace the AI revolution. Competition to employ the most effective machine learning solutions...

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  • How ML Will Transform the Advertising Industry

    How ML Will Transform the Advertising Industry

    It’s no secret that words like artificial intelligence (AI) and machine learning (ML) carry a lot of weight these days. No doubt, these technologies have changed industries for the better with...

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  • AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning: A Look at the Benefits to Your SEM Program

    AI vs. Machine Learning —  it’s likely you’ve heard both of these buzzwords relentlessly over the last few years, and often interchangeably. While these terms are thrown about ad nauseam, and...

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  • [Webinar] Maximize Profits and Conversions with Data Science45:34

    [Webinar] Maximize Profits and Conversions with Data Science

    How can you harness the power of data science in your SEM campaigns to predict and maximize profits and conversions? Watch this webinar replay to fin out today!

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