Data Science & Machine Learning

  • Introduction to Machine Learning for Marketers and Businesses

    Introduction to Machine Learning for Marketers and Businesses

    Need to grow your business? Learn how to harness the power of machine learning to grow your business by downloading our new ebook "What Is Machine Learning" today.

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  • How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever

    How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever

    Discover how Machine Learning and AI are enabling better advertising while improving the customer journey.

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  • EBOOK

    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • What Is Machine Learning?

    What Is Machine Learning?

    What Is Machine Learning? Curious to know more about machine learning and how it relates to AI? In this post, we define machine learning, explain how it works and provide a history of machine learning

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  • Enterprise Bid Management Solutions - Is Automation a Threat to Marketers?

    Enterprise Bid Management Solutions - Is Automation a Threat to Marketers?

    Enterprise bid management solutions are complex, but offer time-saving automation. But what are bid management tools' potential effects on the future? Is this type of automation a threat to marketers?

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  • eBook - Data Science Meets Search Engine Marketing

    eBook - Data Science Meets Search Engine Marketing

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  • Is Machine Learning the Future of Marketing? Experts Weigh in.

    Is Machine Learning the Future of Marketing? Experts Weigh in.

    97% of marketing influencers in PPC, social and mobile believe the future of digital is intelligent human marketers + machine learning-powered automation. Find out why.

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  • Digital Future: Predictive Advertising, Chapter 6: Tracking and Analytics Challenges

    Digital Future: Predictive Advertising, Chapter 6: Tracking and Analytics Challenges

    Our sixth chapter discusses the challenges of tracking and analytics in search engine marketing and PPC in a conversation with Analytics Pros General Manager Chris Bridges.

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  • Digital Future: Predictive Advertising, Chapter 5 - How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

    Digital Future: Predictive Advertising, Chapter 5 - How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

    Our fifth chapter explains how predictive advertising management bridges skills gaps - along with many of the most crucial gaps in digital advertising and marketing as a whole.

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  • How Predictive Advertising Management Massively Lifts SEM Profits, Revenue and Volume

    How Predictive Advertising Management Massively Lifts SEM Profits, Revenue and Volume

    Learn how a leading specialty retailer used a predictive advertising management platform to massively lift its search engine marketing profits, revenue and volume.

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  • Digital Future: Predictive Advertising, Chapter 4: What Exactly Is Predictive Advertising Management?

    Digital Future: Predictive Advertising, Chapter 4: What Exactly Is Predictive Advertising Management?

    Our fourth chapter introduces predictive advertising management. Learn how this next-generation class of advertising is shaping the future with smarter algorithms and intelligent automation.

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  • Digital Future: Predictive Advertising, Chapter 3: The Six Ways Bid Management Is Evolving

    Digital Future: Predictive Advertising, Chapter 3: The Six Ways Bid Management Is Evolving

    We discuss how performance advertising is increasingly about more than just managing bids, and is also about faster optimization and platforms that are ecosystems unto themselves.

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  • Digital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance

    Digital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance

    Digital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance

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  • Digital Future: Predictive Advertising, Chapter 1 - Five Strategic Trends That Are Changing Digital Forever

    Digital Future: Predictive Advertising, Chapter 1 - Five Strategic Trends That Are Changing Digital Forever

    The Future of Predictive Advertising - What role will predictive advertising management platforms have in the future of digital marketing? Read our new blog series and find out.

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  • eBook - Maximizing Advertising Profit & Conversions with Data Science

    eBook - Maximizing Advertising Profit & Conversions with Data Science

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  • SEM Tools - Add Data Science to Your SEM Tools to Maximize Profits & Conversions

    SEM Tools - Add Data Science to Your SEM Tools to Maximize Profits & Conversions

    SEM Tools - Add Data Science to Your SEM Tools to Maximize Profits & Conversions

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  • Webinar - Maximize Profits and Conversions with Data Science45:34

    Webinar - Maximize Profits and Conversions with Data Science

    How can you harness the power of data science in your SEM campaigns to predict and maximize profits and conversions? Watch this webinar replay to fin out today!

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  • [Infographic] Data Science Meets SEM

    [Infographic] Data Science Meets SEM

    Data science-driven marketing unlocks a new level of granularity and optimization for search engine marketing - get more details in our webinar and eBook.

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  • Data Science Marketing - Max Out Revenue, Conversions and More with Data Science

    Data Science Marketing - Max Out Revenue, Conversions and More with Data Science

    Data science marketing - Learn about to turn your marketing into data science marketing and maximize your next campaign's conversions.

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  • Here’s How Data Science Predicts the Success of Your Next Paid Search Campaign

    Here’s How Data Science Predicts the Success of Your Next Paid Search Campaign

    See into the future of search engine marketing with data science - which gives paid search professionals a crystal ball view of marketing campaign management.

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