According to experts, the average Click-Through- Rate (CTR) in AdWords across all industries is a meager 1.91%. Online advertisers are wasting precious budget dollars by not utilizing all data sources such as CRM, offline data, external data sources (i.e. Weather.com, Nasdaq, DOW). However, by utilizing deep funnel data, advertisers can improve volume, quantity, and efficiency of lead capture--effectively increasing conversion rates while eliminating wasteful marketing spend.
In this ebook, we’ll show you how to leverage lower funnel data to improve SEM acquisition and attribution.
- You'll learn how to:
- Integrate deep funnel data into your advertising campaigns
- Gain visibility into your customers
- Increase your relevance for higher engagement
- Get actionable next steps to start increasing customer acquisition through PPC
Download this eBook to start improving CTR and other KPIs today!