Dive into today's paid search landscape and optimization techniques that could help drive success for your PPC program. From software solutions to bidding methodologies we dig into opportunities.
As you know, consistently improving performance is what drives digital advertisers. Even a 1 - 2 percent lift on a large program can have a big impact.
Optimizing your PPC bidding approach is the most significant way to drive better results and achieve peak performance in paid search. Think about how many times you’ve looked at reports to evaluate PPC bids for each of your keywords. Do you think you may be overpaying Google and other search engines?
Learn how to best optimize your program in today’s paid search landscape and how to prepare for its continued evolution. In our e-book we cover:
- Landscape and Limitations of Paid Search Today
- More Granular More Data
- Portfolio Optimization
- Next Steps in the Evolution
Download our e-book “SEM Optimization Techniques: Are You Overpaying Google?” today!
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