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Social media is a powerful tool to help build brand awareness and boost engagement. But how can it be leveraged to drive conversions? We tell you how 📈 | bit.ly/2NaAXIU
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📊 In Part II of our "Why is My PPC Performance Bad" series, we provide a handy guide for you to identify failing dimensions early on, and help you determine next steps 💰 | bit.ly/2N30e7L
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🎯 How to break through a marketing plateau with machine learning. A QuanticMind case study 💯 | bit.ly/2TJHAnU
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📊 As a digital advertiser, you know that it’s critical to calculate your maximum CPC - and to get it right. But how do you ensure you're getting the biggest bang for your buck? 💵 This handy guide take
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📨 We outline seven important remarketing tips that can help you broaden your reach and drive more conversions | bit.ly/2USdOxB
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In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance 📑 | bit.ly/2D8MMe2
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How artificial intelligence is becoming a critical and necessary tool in any sophisticated digital marketing arsenal 🤖 | bit.ly/2t5zE4Q
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Four tried-and-tested tactics that will be sure to get you the conversions you desire 💰 📊 | bit.ly/2G5Cy1G
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Taking a look at how to define the right metrics for your business goals (and avoid the wrong ones) 📊 📈 | bit.ly/2Gc3OuT
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Seven tips and tricks to expand your PPC keyword research strategy 📝 | bit.ly/2B3PXmL
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American advertising has come a long way since 'Mad Men,' but the biggest change is that “Madison Avenue” may be making a shift right to Silicon Valley. To illuminate this transition, we’ve released o
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By now, terms like “machine learning” and "deep learning" are some of the most overused buzzwords in the industry. But how are they distinguished and applied? Here, we outline their differences, appli
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Effectively geo-targeting your SEM campaigns depends on everything from the size of your audience to the level of automation and budget constraints. So how do you decide whether to target nationally o
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Ensuring strong performance is essential for the success of your SEM program. But where do you start if your PPC program is performing poorly? We’ve provided an easy-to-follow guide to help you identi
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The majority of PPC ad copy you see on the web today suffers from the same problem: It's boring. But it doesn't have to be. We give you a breakdown of the emotional science that drives PPC ad copy so
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By now, you've likely heard industry buzzwords "AI" and "machine learning" a million times. But what exactly is the difference? In our AI vs. Machine Learning breakdown, we outline the distinctions be
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Want to know what hot trends and technologies will take your PPC efforts to new heights in the New Year? From voice search to AI-driven mobile campaigns, we've outlined six SEM trends to watch in 2019
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The advertising industry has made huge strides but it hasn't been able to predict the future - until now. We discuss how to prepare your campaigns for the future with predictive advertising technologi
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Google Ads has evolved to target ads more precisely and make keyword bids more efficient. But how can you tell if you are leveraging the best tools to get to the right bids? This step-by-step guide wi
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