Blog – QuanticMind

  • Digital Future: Predictive Advertising, Chapter 6: Tracking and Analytics Challenges

    Digital Future: Predictive Advertising, Chapter 6: Tracking and Analytics Challenges

    Our sixth chapter discusses the challenges of tracking and analytics in search engine marketing and PPC in a conversation with Analytics Pros General Manager Chris Bridges.

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  • Heading to SMX Advanced Seattle?

    Get a Starbucks giftcard when you stop by our booth #46.

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  • The Latest PPC Tactics - SEM optimization, targeting, analytics and more at SMX Advanced 2017

    The Latest PPC Tactics - SEM optimization, targeting, analytics and more at SMX Advanced 2017

    Discuss the latest PPC trends on conversion optimization, attribution and paid search analytics with QuanticMind at booth #46 this June at SMX Advanced 2017.

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  • Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift

    Data Science + Machine Learning = Powerful e-Commerce and SEM Performance Lift

    Industry leader and e-commerce frontrunner Rosetta Stone uses cutting-edge data science and machine learning to lift revenue +40% and conversions +50%...while cutting CPA in half.

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  • SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

    SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

    The biggest search engine marketing conference of Q1 is behind us. Let's review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search.

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  • SMX West 2017 Day 3 - Audience Targeting, PPC for Brands, Testing and Optimization

    SMX West 2017 Day 3 - Audience Targeting, PPC for Brands, Testing and Optimization

    Day 3 of SMX West brings new insights on paid search audience targeting, PPC for brands and SEM testing tactics.

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    Best & Worst of Paid Search in 2016 feat. Forrester Research

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  • SMX West 2017 Day 2 - AdWords Attribution, Drafts & Experiments, and More Attribution

    SMX West 2017 Day 2 - AdWords Attribution, Drafts & Experiments, and More Attribution

    Our day 2 at SMX West includes AdWords attribution, Drafts & Experiments, and more.

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  • Winning at Local Search: Using all Available Tools to Beat the Competition

    Winning at Local Search: Using all Available Tools to Beat the Competition

    Winning at local search means using all available tools to beat the competition and stay ahead of the curve. Get the latest paid search strategies for local at our webinar.

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  • SMX West 2017 Day 1 - Google Assistant, Advertising in Google Maps, Offline Attribution

    SMX West 2017 Day 1 - Google Assistant, Advertising in Google Maps, Offline Attribution

    Our first day at SMX West includes updates on Google Assistant, ads in Google Maps and offline attribution.

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  • Digital Future: Predictive Advertising, Chapter 5 - How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

    Digital Future: Predictive Advertising, Chapter 5 - How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

    Our fifth chapter explains how predictive advertising management bridges skills gaps - along with many of the most crucial gaps in digital advertising and marketing as a whole.

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  • See into the Future of Search Engine Marketing at SMX West 2017

    See into the Future of Search Engine Marketing at SMX West 2017

    Look ahead to the biggest SEM trends for the rest of the year at SMX West at the San Jose Convention Center on March 21-23.

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  • How Predictive Advertising Management Massively Lifts SEM Profits, Revenue and Volume

    How Predictive Advertising Management Massively Lifts SEM Profits, Revenue and Volume

    Learn how a leading specialty retailer used a predictive advertising management platform to massively lift its search engine marketing profits, revenue and volume.

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  • Digital Future: Predictive Advertising, Chapter 4: What Exactly Is Predictive Advertising Management?

    Digital Future: Predictive Advertising, Chapter 4: What Exactly Is Predictive Advertising Management?

    Our fourth chapter introduces predictive advertising management. Learn how this next-generation class of advertising is shaping the future with smarter algorithms and intelligent automation.

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  • Digital Future: Predictive Advertising, Chapter 3: The Six Ways Bid Management Is Evolving

    Digital Future: Predictive Advertising, Chapter 3: The Six Ways Bid Management Is Evolving

    We discuss how performance advertising is increasingly about more than just managing bids, and is also about faster optimization and platforms that are ecosystems unto themselves.

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  • Become an Expert on Google Shopping, Chapter 7: Diagnose the Health of Your Google Shopping Ads

    Become an Expert on Google Shopping, Chapter 7: Diagnose the Health of Your Google Shopping Ads

    In our seventh chapter on Product Listing Ads (PLAs), we’ll cover four of the most important issues that will compromise the health and well-being of your PLAs.

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  • Become an Expert on Google Shopping, Chapter 6: Six Ways to Profit from the Power of Custom Labels (and Hack COGS!)

    Become an Expert on Google Shopping, Chapter 6: Six Ways to Profit from the Power of Custom Labels (and Hack COGS!)

    Master product listing ads with the power of custom columns, which will put your PLAs above those of your e-commerce competitors in paid search.

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  • Performance Marketing Trends: Search Insider Summit 2016 Executive Summary

    Performance Marketing Trends: Search Insider Summit 2016 Executive Summary

    This year’s Search Insider Summit event touched on a number of important themes - attribution, brand loyalty, cross-channel, retail and more. Get your executive summary here.

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  • Become an Expert on Google Shopping, Chapter 5: The 8 Best Tactics To Win at Bidding for Google Shopping

    Become an Expert on Google Shopping, Chapter 5: The 8 Best Tactics To Win at Bidding for Google Shopping

    In this chapter of our series on mastering Product Listing Ads, we explore the best paid search bidding strategies for PLAs to maximize your search engine marketing profits.

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  • PPC Trends: Master the Changing Customer Decision Journey with Bing

    PPC Trends: Master the Changing Customer Decision Journey with Bing

    PPC Trends - Master the changing customer decision journey and adapt to its effects on your search engine marketing campaigns and overall paid search strategy.

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  • Become an Expert on Google Shopping, Chapter 4: 8 Steps to Structure Your Google Shopping Accounts Properly

    Become an Expert on Google Shopping, Chapter 4: 8 Steps to Structure Your Google Shopping Accounts Properly

    Become an Expert on Product Listing Ads, Chapter 4: 8 Steps to Structure Your Accounts Properly

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  • Digital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance

    Digital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance

    Digital Future: Predictive Advertising, Chapter 2 - The 9 Biggest Challenges in Marketing Technology at a Glance

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