eBook: Data Science Meets Search Engine Marketing

July 28, 2016

What SEM Pros Need to Know About the Next Big Thing

Find out how data science can predict the future of your paid search campaigns with highly granular customer information. Read the eBook for insights on:

  • How smart campaign automation is overtaking manual bidding
  • How data science uses bid landscape data to predictively optimize campaigns
  • How data can segment your campaigns with time, device and geo modifiers

Learn about how data science's powerful ability to perform multidimensional campaign analysis and tracking can help you maximize return on investment by optimizing your spend and profit down to the individual keyword level.

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