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As a solutions engineer at QuanticMind, I’m fortunate enough to work with many different enterprise clients and prospects from around the world. I speak with so many incredibly smart and thorough paid search professionals and it’s amazing to hear so many different perspectives. However, I’ve noticed some common themes in my conversations:
Campaign performance woes
Enterprise companies from across the globe grapple daily with the challenge of stagnant or declining campaign performance. Why are my campaigns stalling in terms of CPC/CPL and revenues? Why aren’t my campaigns making real traction against those of my competitors? What’s holding back my campaigns - is it my keywords, my spend/budget, my location or some other set of modifiers?
Slow, limited reporting (and platforms)
Enterprise search engine marketing professionals need to know how campaigns are faring, and they need to know yesterday. Do I need to adjust my bids up or down? How easy it to diagnose performance problems? What data do I need to look at? Are there keyword groups that are working better, or worse, for me? Unfortunately, if you’re managing your campaigns manually or using a last-generation automation platform, it’s unlikely you’re getting your reports in a timely manner - and this could be costing you. Infrastructure limitations nowadays are the main limit to taking SEM programs to the next level - and they could be holding you back, too.
An uncertain future
No one knows what the future will hold. Search engine marketing offers an incredibly complex ecosystem, but one of our biggest problems is that everything is subject to change. Will Google roll out new changes tomorrow, and if so, how will those changes affect my campaigns? What do I need to know about additional platforms such as social and mobile (both phone and tablet) and how they will affect what I do? How is my business positioned to react to these changes? What do changes in Enhanced Campaigns device bidding mean for my day-to-day work?
These are common questions I hear from diligent search engine marketing professionals who are constantly beset by new challenges practically every day. Let’s tackle these topics, and your other burning questions and concerns, together. Please join me for a live demo session in which we’ll cover specific ways that SEM professionals can conquer their biggest challenges - sign up here.
About the Author
Eric Iwashita is a solutions engineer at QuanticMind. He earned his Bachelor of Applied Science in product design engineering at Stanford and uses his analytical background to build technical relationships with new customers and prospects, as well as to identify and build solutions to meet customer needs.More Content by Eric Iwashita