Learn how a leading specialty retailer massively lifted paid search performance with a predictive advertising management platform that increased revenue, volume and profits with smart automation that offers a unique combination of data science and machine learning. Request your demo now and read on for the details.
Specialty retailer Lear Capital has traded in physical gold and silver for two decades, helping investors aggressively hedge against market volatility with cold, hard, precious metal. To adapt to the rise of digital, the company needed a highly efficient platform to manage its massive portfolio of keywords and drive a higher volume of quality leads.
The company found its solution in QuanticMind. Rather than attempting to manually manage its keyword portfolio, Lear Capital used QuanticMind’s intelligent automation to manage the company’s bidding for paid search advertising. With the platform’s exclusive combination of data science and machine learning, the company was able to optimize its campaigns all the way down to the individual keyword level. This increased granularity led to strong lifts in efficiency - removing wasted spend for every keyword on which the company was bidding - and maximized its profits, leading to huge performance gains. Using QuanticMind, Lear observed a 450% increase in both lead volume and revenue, along with a net increase in profits of 140%:
If your digital advertising programs could use a performance lift - and you’d prefer to leave behind the tedious manual management of optimizing huge keyword portfolios for search engine marketing, you might also want to consider a predictive advertising management platform. See a live demo of the platform in action and see what QuanticMind can do for you.
We'd like to offer special thanks to Lear Capital for participating in this customer success story. Lear Capital has been a leader in precious metals since 1997, offering a powerful hedge against market volatility via direct sales.
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About the Author
Andrew Park is a content marketing manager at QuanticMind. A UC Berkeley graduate and lifelong Bay Area resident, Andrew has done tours of duty in editorial, PR and marketing, and now works with the QuanticMind team to communicate the importance of data science and machine learning in digital advertising.More Content by Andrew Park