Google Shopping and Product Listing Ads (PLAs) are challenging. They're competitive. But they're incredibly rewarding when you get them right. Get more details and learn about the four keys to Google Shopping in our webinar.
Google Shopping has become a huge business. As we know, right rail ads were replaced by Product Listing Ads (PLAs) in 2016 as reported by Search Engine Land, with BusinessInsider reporting that Google Shopping revenue was up 52% and mobile PLA sales were up 161% year-over-year for Q1 2016. Consider also the following three facts:
- 2016 was “the year of mobile,” since, as StatCounter reports, mobile activity exceeded desktop activity for the first time
- 2015 was also “the year of mobile,” since, as Search Engine Land reports, mobile searches exceeded desktop searches that year
- Mobile screen real estate on search engine result pages (SERP) is dominated by PLAs, with the New York Times reporting that 52% of all ad clicks from retailers come from PLAs
Bottom line: if your business has anything at all to do with e-commerce, you need to be on Google Shopping. And to succeed in this complicated and highly competitive arena, you’ll need to master the four keys to Google Shopping: bidding, feed, account structure and Custom Labels.
Get all the tools you need to know in our webinar on the four keys to Google Shopping, which will cover the most important and powerful tools that need to be in your toolbox in order to master this highly complicated, but highly profitable space.
About the Author
Andrew Park is a content marketing manager at QuanticMind. A UC Berkeley graduate and lifelong Bay Area resident, Andrew has done tours of duty in editorial, PR and marketing, and now works with the QuanticMind team to communicate the importance of data science and machine learning in digital advertising.More Content by Andrew Park