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Get paid search best practices and tips, and keep up on SEM industry trends with our blogs, guides, webinars and additional resources

  • [eBook] The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

    [eBook] The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

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  • [Infographic] American Advertising: From "Mad Men" to Silicon Valley

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  • SEM Optimization Techniques: Are You Overpaying Google? [eBook]

    SEM Optimization Techniques: Are You Overpaying Google? [eBook]

    This eBook walks through SEM Optimization Techniques in the modern landscape. Don't overpay Google or other search engines; stay on top of the tools and methodologies that drive peak PPC performance.

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  • Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Think Beyond PPC, Invest in Revenue-Per-Click Advertising

    Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their...

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  • [eBook]

    A Beginner's Guide to Machine Learning & Artificial Intelligence

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  • [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)57:08

    [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)

    [Webinar] Leveraging Socio-Demographic and Audience Data for Marketing (Data Science Meets SEM)

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  • [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

    [Guide] Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding

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  • Which Geo-Targeting Strategy is Best For Your Business? Our Scoring Checklist Can Help!

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  • How to Use Long Tail Keywords to Boost PPC Search Traffic

    How to Use Long Tail Keywords to Boost PPC Search Traffic

    There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms...

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  • Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

    Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel

    Your customers’ digital journey is a gauntlet. From the initial search to the ad click and all the way down to payment, each checkpoint whittles through all but a dedicated minority. In... read...

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  • What Is Portfolio Bidding [Infographic]

    What Is Portfolio Bidding [Infographic]

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  • Hot Topic Improved ROAS and Saved Time For Strategic Growth with QuanticMind [Case Study]

    Hot Topic Improved ROAS and Saved Time For Strategic Growth with QuanticMind [Case Study]

    Learn about how retailer Hot Topic used QuanticMind's platform to scale their paid search program. The machine learning approach to Ecommerce and PPC optimization pays off in ROAS and time savings.

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  • [eBook] Are You Wasting Money on Google Ads?

    [eBook] Are You Wasting Money on Google Ads?

    A tactical guide to understanding where you can find efficiency in your PPC Programs. Dig in page by page with your program to find wasted spend and opportunities to improve.

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  • Does a Profit Maximization Strategy Make Sense For Your PPC Bidding Optimization? [Pains Series Doc]

    Does a Profit Maximization Strategy Make Sense For Your PPC Bidding Optimization? [Pains Series Doc]

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  • Data Driven PPC: The Secret To Paid Search Success is Quality Data

    Data Driven PPC: The Secret To Paid Search Success is Quality Data

    Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to measure performance, set goals, and drive...

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  • Is Poor Customer Support Undermining Your PPC Success? [Pains Series Doc]

    Is Poor Customer Support Undermining Your PPC Success? [Pains Series Doc]

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  • Having Trouble Optimizing Your Seasonal and Promotional SEM Performance? [Pains Series Doc]

    Having Trouble Optimizing Your Seasonal and Promotional SEM Performance? [Pains Series Doc]

    This asset dives into the common pains and solutions of managing promotional SEM campaigns and dealing with seasonal changes in Paid Search. Learn with us.

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  • Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications

    By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......

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  • Are Data Issues Preventing You From Achieving Peak Performance? [Pains Series Doc]

    Are Data Issues Preventing You From Achieving Peak Performance? [Pains Series Doc]

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  • Learn How to Slash your PPC Budget by Almost 1M Using QuanticMind [Video]0:44

    Learn How to Slash your PPC Budget by Almost 1M Using QuanticMind [Video]

    Windstar Cruises slashed their PPC budget by almost 1 million and increased goal conversions 16% using QuanticMind's AI-powered bid management solution. Find out how QuanticMind can help you improve y

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  • [eBook] Deep Funnel Data Attribution & SEM Performance

    [eBook] Deep Funnel Data Attribution & SEM Performance

    This practical guide dives into how paid search advertisers can use deep funnel data to improve customer acquisition. Offline conversion and revenue data could be the key for SEM performance.

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  • How To Optimize PPC Landing Pages To Secure More Leads

    How To Optimize PPC Landing Pages To Secure More Leads

    In the fast-moving, modern-day world of SEM, digital marketers would be forgiven for dedicating their time to enhancing PPC elements rather than optimizing post-click landing pages. Keyword...

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  • [Flipbook] 12 Days of Holiday Campaigns

    [Flipbook] 12 Days of Holiday Campaigns

    Check out this seasonal flipbook of holiday campaigns that can help you get the most out of your digital marketing programs. See more Paid Search resources from QuanticMind.

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