Read how the face of retail paid search is changing as leading retail marketers boost shopping performance with the use of next-generation predictive advertising technology.
Webinar - Data Science Meets Search Engine Marketing
Watch the Data Science Meets SEM webinar, which covers harnessing paid search's data explosion, the importa...
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Need to grow your business? Learn how to harness the power of machine learning to grow your business by downloading our new ebook "What Is Machine Learning" today.
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How Machine Learning Is Changing the Customer Journey and Digital Marketing Forever
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The Ultimate Guide to GDPR for Advertising
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Introducing Our New UI
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Net Neutrality: Others Are Mourning Its End, But Advertisers See A Silver Lining
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Data-Driven Attribution and SEM [ebook]
Do you need to improve your SEM acquisition? Read our new ebook: "Data-Driven Attribution and SEM: A Practical Guide for Using Deep Funnel Intent Data to Drive Profitable Acquisition"
PPC Landing Pages: 7 Best Practices for Optimizing Conversions
With these seven strategies, you can craft engaging PPC landing pages that will transform your paid search campaign.
Augmented Reality: The New Revolution in Digital Advertising
What is augmented reality, and why are brands like Google and Apple investing so heavily in this emerging technology for advertising and connecting with customers?
What Is Machine Learning?
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The Challenge of Campaign Engagement in a Fragmented Yet Hyper-Connected World
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The OTA Marketing Strategy that Lifts profits 200% While Cutting Costs 20%