QuanticMind Pushes Granular Marketing Optimization and Exposes Decision Engine
San Mateo, Calif.–(Newswire)–QuanticMind announced its Summer 2019 product release today, giving performance marketers new levels of visibility into how technology solutions actually make...
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Think Beyond PPC, Invest in Revenue-Per-Click Advertising
Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their...
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How to Use Long Tail Keywords to Boost PPC Search Traffic
There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms...
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Hybrid Conversions, Part 1: Why You Should Look at the Whole Conversion Funnel
Your customers’ digital journey is a gauntlet. From the initial search to the ad click and all the way down to payment, each checkpoint whittles through all but a dedicated minority. In... read...
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Data Driven PPC: The Secret To Paid Search Success is Quality Data
Quality vs. quantity. Nowhere are the tradeoffs more important than in the world of search engine marketing. Specifically, with the data that we use to measure performance, set goals, and drive...
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Machine Learning vs Deep Learning: A Guide to Understanding the Differences and Applications
By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. News about their......
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