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Determine the Geo-Targeting Strategy That’s Best For Your Business

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© QuanticMind, Inc 2019 Determine the Geo -Targeting Strateg y That's Best For Your Business: [a Checklist] 1 Determine the Geo-Targeting Strategy That's Best For Your Business: [a Checklist] You've learned about the two main geo-targeting strategies—national vs. local—and their respective pros and cons. But how does it all balance out to determine what mix of the two is right for you? The answer is, it depends. Below is a checklist of all the variables along to determine exactly which strategy fits your digital marketing needs. Is your business very geographically dependent? Do you already have a way to automatically handle bid optimization by location? Do you bid your keywords manually or do you have a bid management platform that can accommodate scale? Is your current program stable and mature? Do you have "a lot" of keywords? In your estimation, do you have the impressions traffic to warrant so many keywords? Does more than half your traffic come via long-tail, low volume keywords? If you don't have an estimation: BUSINESS MODEL LEVEL OF AUTOMATION SIZE OF PROGRAM Can you be more specific? YES = 2 POINTS YES = -2 POINTS Manually = -3 POINTS NO = -5 POINTS NO = 2 POINTS Machine = 2 POINTS YES = 1 POINT NO = -1 POINT YES = -2 POINTS NO = 1 POINT YES = 1 POINT YES = -2 POINTS NO = -2 POINTS NO = 1 POINT Does your business cycle with the weather? 1 POINT Does your business generate leads for local contractors? 1 POINT

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