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QuanticMind Customer Success Story - Windstar Cruises

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Windstar Drives Powerful Conversion Lift +24 CVR The Platform for Smarter Advertising The Challenge Windstar Cruises was looking for leading-edge search engine marketing (SEM) technology to drive stronger digital marketing performance, and to conquer its growing data challenges. To stay ahead of the competition, the travel leader found itself managing its significant portfolio of keywords across multiple dimensions, including time, location and user device, which turned bid management for these thousands of data points into a significant daily time investment. It set out to find a solution that would intelligently automate and optimize bidding for its award-winning cruise lines and drive more conversions at constant spend. The Results Windstar found QuanticMind, a data science and machine learning-powered solution for its performance marketing programs. The solution's ability to optimize at an extremely granular level significantly improved both its conversion rate (CVR) and its cost per acquisition (CPA). Location Seattle, WA Industry Travel & Leisure Channels Google AdWords/text ads 36 Improved CPA small-ship cruises 65 Countries served worldwide 30-Year leader in boutique 267 Ports served worldwide

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