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QuanticMind Customer Success Story - Babbel

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Babbel leverages QuanticMind to increase sales 150% COMPANY Founded in 2007, Babbel is a subscription-based language learning app and e-learning platform, with more than 1.5 million active subscribers and ranked as the world's #1 innovative company in education. Babbel uses advanced technology to bring the highest quality in modern language learning, covering over 8500 hours of content in 14 languages from Spanish to Indonesian. BACKGROUND In 2013, Ting Ding and her performance optimization team were part of the first effort to expand Babbel's marketing efforts into the U.S. At that time, all of Babbel's SEM accounts used to be based on languages, rather than location. When Babbel decided to target specific GEO regions, they created the SEM account specifically for the U.S. Although Ting discovered QuanticMind in 2015, her team didn't start to leverage QuanticMind until December of 2016 for desktop search, mobile search as well as Bing. Ting Ding is a Statistical Analyst at Babbel, where she leads SEM Operations in New York City. Consistent increase in sales month after month CASE STUDY 150% increase in sales "We're very happy with the performance."

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