The New Performance Marketing Agency Model [An Infographic]
We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.
Eight Audience Targeting Strategies to Improve the Reach of Your Campaigns [An Infographic]
In this infographic, we examine eight audience targeting strategies and explore how they can help ensure your brand is reaching the right people.
Learn how to Optimize PPC with Big Data and Machine Learning [An Infographic]
This infographic provides a walkthrough of how to take your good results and drive towards better PPC performance using Big Data, Machine Learning, and Human…
Uncovering and Solving PPC Performance Issues [An Infographic]
This infographic provides an overview of running through a root cause analysis on your SEM program, plus touches on two other types of audits you’ll…
What Is Portfolio Bidding? [An Infographic]
This infographic breaks down portfolio bidding as a PPC optimization strategy. This is the modern approach to SEM optimization that looks at shared data across…
[Infographic] American Advertising: From ‘Mad Men’ to Silicon Valley
New Infographic depicts the highlights and major shifts in the American advertising industry over the last six decades. Gone are the days of smoky,…