[eBook] Maximizing Advertising Profit & Conversions with Data Science

November 7, 2016

How Granular Data Makes SEM Succeed Before Campaigns Even Start

Learn how a data science-based approach replaces traditional search engine marketing strategies such as portfolio-based bidding against set profit margins or at a set CPA level for conversions. Get acquainted with keyword profit max and keyword conversion max - new strategies that massively improve paid search campaigns by completely eliminating waste and wringing out the absolute maximum profits and conversions.

Read the eBook for insights on:

  • How portfolio-based bidding for profit margins and CPA conversions wastes SEM spend 
  • How keyword profit max wrings out the absolute maximum profit from campaigns by managing to individual keyword levels
  • How keyword conversion max wrings out the absolute maximum conversions from campaigns by also optimizing at the individual keyword level (without running over budget)
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Why Automation is Key to Your SEM Success
Why Automation is Key to Your SEM Success

The online advertising industry, like many other industries today, is awash with the terms “Artificial Inte...

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