Problems and Solutions

Problems, Pains, and Needs in Paid Search - and a look toward solutions.

  • Does a Profit Maximization Strategy Make Sense For Your PPC Bidding Optimization? [Pains Series Doc]

    Does a Profit Maximization Strategy Make Sense For Your PPC Bidding Optimization? [Pains Series Doc]

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  • Is Poor Customer Support Undermining Your PPC Success? [Pains Series Doc]

    Is Poor Customer Support Undermining Your PPC Success? [Pains Series Doc]

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  • Having Trouble Optimizing Your Seasonal and Promotional SEM Performance? [Pains Series Doc]

    Having Trouble Optimizing Your Seasonal and Promotional SEM Performance? [Pains Series Doc]

    This asset dives into the common pains and solutions of managing promotional SEM campaigns and dealing with seasonal changes in Paid Search. Learn with us.

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  • Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

    At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that are dropping your numbers...

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  • Are Data Issues Preventing You From Achieving Peak Performance? [Pains Series Doc]

    Are Data Issues Preventing You From Achieving Peak Performance? [Pains Series Doc]

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  • How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)

    How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)

    In one of our previous blog posts we discussed the importance and process of identifying the root cause of poor performance with regards to business goals. Today we will be taking a... read more ...

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  • Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

    Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions

    By now, you’ve probably read Part I of this series: How to Identify Root Cause. You went through the steps, identified poorly performing accounts, campaigns, ad groups, keywords, and product...

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  • Determine the Geo-Targeting Strategy That’s Best For Your Business [Checklist]

    Determine the Geo-Targeting Strategy That’s Best For Your Business [Checklist]

    Utilize this checklist to score your program and understand what the best geo-targeting strategy is for your paid search and SEM campaigns.

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  • Why is My PPC Performance Bad? Part I: How to Identify Root Cause

    Why is My PPC Performance Bad? Part I: How to Identify Root Cause

    By now you know that meeting business goals is essential for the growth of a company and an important way to ensure you are getting the most out of your PPC program.... read more → The post Why...

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