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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric
At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Identifying root cause and pinpointing dimensions that are dropping your numbers...
Are Data Issues Preventing You From Achieving Peak Performance? [Pains Series Doc]
How to Define the Right Metrics for Your Business Goals (and Avoid the Wrong Ones)
In one of our previous blog posts we discussed the importance and process of identifying the root cause of poor performance with regards to business goals. Today we will be taking a... read more ...
Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions
By now, you’ve probably read Part I of this series: How to Identify Root Cause. You went through the steps, identified poorly performing accounts, campaigns, ad groups, keywords, and product...
Determine the Geo-Targeting Strategy That’s Best For Your Business [Checklist]
Utilize this checklist to score your program and understand what the best geo-targeting strategy is for your paid search and SEM campaigns.
Why is My PPC Performance Bad? Part I: How to Identify Root Cause