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Does a Profit Maximization Strategy Make Sense For Your PPC Bidding Optimization? [Pains Series Doc]
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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric
Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issue...