QuanticMind

  • The Value of Account-based Marketing for B2B Demand Generation

    The Value of Account-based Marketing for B2B Demand Generation

    We dissect how an account-based marketing approach can help advertisers effectively target the right personas and distribute to the right verticals.

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  • Top Challenges for eCommerce Advertising Platforms in 2020

    Top Challenges for eCommerce Advertising Platforms in 2020

    The complex world of performance marketing is constantly presenting new challenges for eCommerce businesses. Here’s how advertising platforms can help address them.

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  • Leveraging Social Media to Find Your Audience

    Leveraging Social Media to Find Your Audience

    Our Account Director Lauren Yarger lays out some best practices and things to keep in mind when using social media to connect with your target audience.

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  • QuanticMind’s 5 Most Popular eBooks of 2019

    QuanticMind’s 5 Most Popular eBooks of 2019

    With a new year just around the corner, we invite you to take a trip down memory lane with us and revisit our 5 most popular eBooks of 2019.

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  • Leveraging a Customer Data Platform to Derive Better Business Insights

    Leveraging a Customer Data Platform to Derive Better Business Insights

    We explore the benefits of leveraging a Customer Data Platform and look at the steps that need to be taken to create an insights-driven business culture.

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  • The Top 5 Blogs From QuanticMind’s Expert Customer Success Team in 2019

    The Top 5 Blogs From QuanticMind’s Expert Customer Success Team in 2019

    As 2019 draws to a close, we take a look back and round-up the most popular blog posts written by our Customer Success Team this year.

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  • 7 Marketing Challenges in the Travel Industry Today

    7 Marketing Challenges in the Travel Industry Today

    From keeping up with new technologies to the rising use of voice search, we outline 7 marketing challenges in the travel industry today.

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  • The 12 Days of Holiday Campaigns

    The 12 Days of Holiday Campaigns

    Take a peek at our holiday lookbook for some handy digital ad and marketing campaign tips that will help put your holiday woes at ease.

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  • Walled Gardens and Marketing Attribution Challenges

    Walled Gardens and Marketing Attribution Challenges

    We take a look at the marketing attribution challenges facing marketers today and explore why you should avoid the pitfalls of walled garden platforms.

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  • False Alarm! – Google Ads Displaying False Error Messages to Push their Bidding

    False Alarm! – Google Ads Displaying False Error Messages to Push their Bidding

    With Google Ads displaying false error messages more and more frequently, our Search Account Manager, Shannon Dwyer dissects why all is not as it seems.

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  • Best Practices for Peak Shopping Periods on Amazon

    Best Practices for Peak Shopping Periods on Amazon

    With the winter holiday season fast approaching, we examine some best practices around preparing for peak shopping periods on Amazon.

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  • 8 Strategies to Optimize Holiday PPC campaigns

    8 Strategies to Optimize Holiday PPC campaigns

    Our Head of Growth Saumil Pandey explores 8 optimization strategies that will ensure your holiday PPC campaigns outperform the competition.

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  • The New Performance Marketing Agency Model [An Infographic]

    The New Performance Marketing Agency Model [An Infographic]

    We take a look at why the increasing use of data analytics will change the fundamental role of a performance marketing agency in 2020 and beyond.

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  • Leveraging Paid Search Insights to Optimize Other Advertising Channels

    Leveraging Paid Search Insights to Optimize Other Advertising Channels

    Here we present five areas of performance marketing where you can use paid search insights to execute more precise targeting.

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  • How to Get the Most Out of Facebook Marketing in 2020

    How to Get the Most Out of Facebook Marketing in 2020

    In this article, we discuss how Facebook marketing empowers advertisers to effectively reach their target audiences and drive more conversions.

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  • Smart Bidding: The Pros and Cons of Using Google Automated Bidding

    Smart Bidding: The Pros and Cons of Using Google Automated Bidding

    Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.

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  • Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

    Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

    Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.

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  • Everything You Need to Know About Amazon Ads in 2020

    Everything You Need to Know About Amazon Ads in 2020

    We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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  • A Digital Marketers Guide to the Holidays

    A Digital Marketers Guide to the Holidays

    QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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  • Hey CMOs, is your role having an identity crisis?

    Hey CMOs, is your role having an identity crisis?

    Our COO Brian Bird examines how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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