QuanticMind

  • Smart Bidding: The Pros and Cons of Using Google Automated Bidding

    Smart Bidding: The Pros and Cons of Using Google Automated Bidding

    Google smart bidding has had many different names over the years, but just how effective is it? We weigh up the pros and cons.

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  • Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

    Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

    Discover 9 ways you can optimize your Amazon advertising efforts to extrapolate peak efficiency and realize improved ROI.

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  • Everything You Need to Know About Amazon Ads in 2020

    Everything You Need to Know About Amazon Ads in 2020

    We take a look at the different types of Amazon ads you can utilize to drive better, more efficient, eCommerce marketing.

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  • A Digital Marketers Guide to the Holidays

    A Digital Marketers Guide to the Holidays

    QuanticMind Digital’s Marc Apter offers some insights to help marketers capitalize on increased seasonal consumer demand while maintaining performance goals.

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  • Hey CMOs, is your role having an identity crisis?

    Hey CMOs, is your role having an identity crisis?

    Our COO Brian Bird examines how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.

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  • Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

    Hybrid Metrics 101: What They Are and When to Use Them to Help You Reach Your SEM Goals

    Understanding and correctly implementing hybrid metrics can be the key to driving improved SEM outcomes. Here, we discuss how.

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  • The Art of Data Science and How it Can Empower More Effective SEM

    The Art of Data Science and How it Can Empower More Effective SEM

    Our CEO Chaitanya Chandrasekar explores how the powerful meeting of data science and SEM can considerably improve advertising ROI.

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  • Eight Audience Targeting Strategies to Improve the Reach of Your Campaigns [An Infographic]

    Eight Audience Targeting Strategies to Improve the Reach of Your Campaigns [An Infographic]

    In this infographic, we examine eight audience targeting strategies and explore how they can help ensure your brand is reaching the right people.

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  • Smarter Advertising – How Machine Learning Could Help you Achieve Peak Performance

    Smarter Advertising – How Machine Learning Could Help you Achieve Peak Performance

    Saumil Pandey explains how QuanticMind’s machine learning-powered platform executes smarter advertising investments that drive peak performance.

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  • The New QuanticMind Website: What I Learned in the Process

    The New QuanticMind Website: What I Learned in the Process

    Our Head of Graphic Design offers an in-depth commentary on the process behind newly designing the QuanticMind website.

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  • What Are Bid Adjustments and Why You Should Be Using Them

    What Are Bid Adjustments and Why You Should Be Using Them

    There are a multitude of ways a paid search campaign can be improved, and the avenue one should choose depends entirely on the desired business…

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  • Discussing the Importance of Strategic PPC Audience Targeting

    Discussing the Importance of Strategic PPC Audience Targeting

    Social media platforms like Facebook, Instagram, and LinkedIn rely on audience data almost exclusively to help businesses target their aids, but it’s equally relevant for…

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  • How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]

    The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries…

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  • QuanticMind Hires Former Global VP of iProspect as Head of QuanticMind Digital

    QuanticMind Hires Former Global VP of iProspect as Head of QuanticMind Digital

    San Mateo, Calif.–(Newswire)–QuanticMind has announced the hire of Jessie Dearien as the first Head of QuanticMind Digital, the full-service performance marketing agency leveraging bespoke machine…

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  • How Google Ads Conversions Fall Short for Performance Marketers in 2019

    How Google Ads Conversions Fall Short for Performance Marketers in 2019

    Google conversion tracking is the first and most widely used conversion tracking tool today. It’s popular because it integrates well with Google Ads so marketers…

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  • Everything You Need to Know About AI-Powered Bidding Algorithms

    Everything You Need to Know About AI-Powered Bidding Algorithms

    AI-powered bidding is one of the most popular and valuable applications of artificial intelligence in advertising today, yet it’s an extremely complex technology to master,…

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  • Why Every Business Needs Intelligent Bid Management for Google PPC

    Why Every Business Needs Intelligent Bid Management for Google PPC

    In 2019, the paid search bidding process is more complicated than ever. Making accurate and optimized keyword bids is only the first step. There’s also…

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  • SEM Travel Trends that Marketers Can’t Ignore

    SEM Travel Trends that Marketers Can’t Ignore

    The travel industry has evolved considerably over the past decade, driven principally by the digitalization of travel services and a growing worldwide travel trend. The…

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  • Why Humans are 100% Necessary for PPC, Even with Artificial Intelligence

    Why Humans are 100% Necessary for PPC, Even with Artificial Intelligence

    It’s a looming fear in various industries that artificial intelligence will one day take over jobs, making human input obsolete. It’s true that search advertising…

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  • eTail East 2019 – Transform SEARCH Summit Recap, Speaker’s Insights, and Take-Aways

    eTail East 2019 – Transform SEARCH Summit Recap, Speaker’s Insights, and Take-Aways

    First of all, what a great collection of smart and change-oriented eCommerce and digital marketing leaders. eTail Boston calls itself “The Event For eCommerce &…

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