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Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?
Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

For years, when it came to PPC, Google was effectively the only game in town. Sure, there were other ad net...

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National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?
National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?

Effectively geo-targeting SEM campaigns is one of those arcane questions with an answer that never satisfie...

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